Our education clients share similar goals, namely, to increase awareness and boost enrollment.
We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.
Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our 2022-2023 proprietary research of adult learners post-pandemic shows:
- Attitudinal segments aren't limited by typical demographics
- Attitudes about education are dramatically impacted by the pandemic
- Adult students are concerned about or have experienced age discrimination
- The most desirable type of work for those seeking a career change
Meet our Education Team
Dave NobsManaging Director, Growth & Development
Stephen HeitzChief Innovation Officer
Tim TrullManaging Director, Strategy
Anne RobertsonManaging Director, Public Relations
Sean RogersClient Service, Managing Director
Melanee ArnettDigital Media Director
Betsey Griffin JonesMedia Director
Krissy GreenbergDigital Strategist, Account Supervisor
Education Thought Leadership
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