We've done the research on the education industry.
Download your copy of "LAVIDGE Education Marketing Research and Insights, Volume 1" today.
Our education clients share similar goals, namely to increase awareness and boost enrollment. Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our wealth of experience in education ranges from strategy, research, creative and media planning/buying for Arizona State University to web site development for South Mountain Community College and GateWay Community College to public relations, social media and special events for Grand Canyon University and the College of St. Scholastica. We’ve also worked with the University of Arizona, Chancellor University, Phoenix School of Law, Arizona Education Foundation, Expect More Arizona, Be A Leader, Science Foundation Arizona, and the Maricopa Community Regional School District.
Education Seekers are Looking for Self-Improvement
College students, overall, are invested in making a change for the better
Online Education Preference Rivals that of On-campus Learning
The sentiment holds true across age groups, education levels and ethnicities
On-campus experience is important throughout the selection process
Students crave a welcoming atmosphere and an easy-to-navigate campus
While the Student Journey is Long, the Decision-Making Step is Relatively Quick
Most respondents take more than 2 weeks before following up after their initial contact
Students Seek Affordability
‘Tuition cost’ and ‘affordability’ motivate students to consider enrolling in a school
Adult Learners Prefer Motivational Phrases
Prospective students want to know what’s in it for them
Meet our Education Team Leaders
Stephen Heitz
Chief Innovation Officer
Tim Trull
Managing Director, Strategy
Anne Robertson
Managing Director, Public Relations
Sean Rogers
Client Service Director
Melanee Arnett
Associate Digital Media Director
Betsey Griffin
Media Director
Krissy Greenberg
Digital Strategist
9 Public Relations Tips For Post-Secondary Education Institutions
9 Ways to Leverage Programmatic Marketing to Safely Boost Student Enrollment
How Effective is Your Post-Secondary Student Recruitment Strategy?
How Well Do You Know Your Student Body?
8 Tips to Attract International Students to Your Post-Secondary School
Are Your School’s Physical and Digital Student Experiences Consistent?
College Recruiters: You Need quality Social Media
How Strategic are your College’s Traditional and Digital Media Purchases?
Bad Reviews Are Impacting Your School Website’s SEO
Do You Know the 4 Ps of Content Strategy?
You Need Multi-Touch Attribution Modeling
Are You Keeping up with Technology Trends in Higher-ed Marketing?
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