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Our education clients share similar goals, namely, to increase awareness and boost enrollment.

We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.

LAVIDGE Education Marketing Research and Insights

Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our 2022-2023 proprietary research of adult learners post-pandemic shows:

  • Attitudinal segments aren't limited by typical demographics
  • Attitudes about education are dramatically impacted by the pandemic
  • Adult students are concerned about or have experienced age discrimination
  • The most desirable type of work for those seeking a career change
Educationreport Image
Educationreport Image

Education Experience

ASU Graduate
woman student

Meet our Education Team

Davenobs (1)

Dave Nobs

Managing Director, Growth & Development

Stephen Heitz

Chief Innovation Officer

Tim Trull

Chief Strategy Officer

Anne Robertson

Managing Director, Public Relations

Sean Rogers

Client Service, Managing Director

Melanee Arnett

Digital Media Director

Betsey Griffin Jones

Media Director

Krissy Greenberg

Digital Strategist, Account Supervisor

Education Thought Leadership

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