Our education clients share similar goals, namely, to increase awareness and boost enrollment.
We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.
LAVIDGE Education Marketing Research and Insights
Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our proprietary research of education seekers across the Southwest reveals:
- Motivations for education seekers when deciding to enroll in school
- How students perceive online education compared to on-site learning
- Which marketing phrases are most motivational to adult learners
- The single-most important consideration for students when choosing a school
Education Experience
Meet our Education Team
Dave Nobs
Managing Director, Growth & Development
Stephen Heitz
Chief Innovation Officer
Tim Trull
Managing Director, Strategy
Anne Robertson
Managing Director, Public Relations
Sean Rogers
Client Service, Managing Director
Melanee Arnett
Digital Media Director
Betsey Griffin Jones
Media Director
Krissy Greenberg
Digital Strategist, Account SupervisorEducation Thought Leadership
Betsey Griffin JonesNeed fresh thinking? Help is a few keystrokes away.