We've done the research on the education industry.
Download your copy of "LAVIDGE Education Marketing Research and Insights, Volume 1" today.
Our education clients share similar goals, namely to increase awareness and boost enrollment. Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our wealth of experience in education ranges from strategy, research, creative and media planning/buying for Arizona State University to web site development for South Mountain Community College and GateWay Community College to public relations, social media and special events for Grand Canyon University and the College of St. Scholastica. We’ve also worked with the University of Arizona, Chancellor University, Phoenix School of Law, Arizona Education Foundation, Expect More Arizona, Be A Leader, Science Foundation Arizona, and the Maricopa Community Regional School District.
Download your copy of "LAVIDGE Education Marketing Research and Insights, Volume 1" today.
College students, overall, are invested in making a change for the better
The sentiment holds true across age groups, education levels and ethnicities
Students crave a welcoming atmosphere and an easy-to-navigate campus
Most respondents take more than 2 weeks before following up after their initial contact
‘Tuition cost’ and ‘affordability’ motivate students to consider enrolling in a school
Prospective students want to know what’s in it for them
Help is a few keystrokes away.