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WorkIn addition to extending the ASU brand through creative projects, LAVIDGE leads media planning and buying services for more than 20 different schools/units.[2] Media spend levels range from small digital buys to large ongoing campaigns encompassing all digital media tactics from paid search and paid social to programmatic display and site direct placements, as well as digital audio, digital video and connected TV.[3]
[image: Asu Chartercausebrochure Mock]
Consumers tend to show affinity toward brands that align with their causes. ASU turned to us to help create a philosophical framework centered around their purpose-driven charter.[4] This brand-building platform provides messaging for fundraising that connects individual ASU units back to their cause-related charter.[5]
[image: ASU Chartercausebrochure Pagesmock]
Highlighting Barrett, The Honors College at Arizona State
University has been a great way to stay top of mind for both the local community and larger education community. The first full fall move-in during the time of COVID served as a great backdrop to include ASU in the local community conversation.[6] And a story about, break through industrial design for people with disabilities helps to celebrate the spirit of innovation that ASU is known for within the education community.
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ASU was an early leader in the state’s COVID-19 vaccination efforts. We created and deployed Operation Vaccination in record time to help the university meet the monumental task of vaccinating Arizonans.[7]
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We created awareness and built enrollment leads for an 8-month, intensive, immersive, professional development partnership program between Arizona State University and Georgetown University.[8]
[image: Asu Georgetown]
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