Arizona State University

Consumers tend to show affinity toward brands that align with their causes. ASU turned to us to help create a philosophical framework centered around their purpose-driven charter. This brand-building platform provided messaging for fundraising that connected individual ASU units back to their cause-related charter.

Highlighting Barrett, The Honors College at Arizona State University was a great way to keep ASU top of mind for both the local community and the larger education community. The first full fall move-in during the time of COVID served as a great backdrop to include ASU in the local community conversation. And a story about breakthrough industrial design for people with disabilities helped celebrate the spirit of innovation ASU is known for within the education community.

ASU was an early leader in the state's COVID-19 vaccination efforts. We created and deployed Operation Vaccination in record time to help the university meet the monumental task of vaccinating Arizonans.

We created awareness and built enrollment leads for an 8-month, intensive, immersive, professional development partnership program between Arizona State University and Georgetown University.