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Our education clients share similar goals, namely, to increase awareness and boost enrollment.

We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.

LAVIDGE Education Marketing Research and Insights

Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our proprietary research of education seekers across the Southwest reveals:

  • Motivations for education seekers when deciding to enroll in school
  • How students perceive online education compared to on-site learning
  • Which marketing phrases are most motivational to adult learners
  • The single-most important consideration for students when choosing a school
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Educationreport Image

Education Experience

ASU Graduate
woman student

Meet our Education Team


Dave Nobs

Managing Director, Growth & Development

Stephen Heitz

Chief Innovation Officer

Tim Trull

Managing Director, Strategy

Anne Robertson

Managing Director, Public Relations

Sean Rogers

Client Service, Managing Director

Melanee Arnett

Digital Media Director

Betsey Griffin Jones

Media Director

Krissy Greenberg

Digital Strategist, Account Supervisor

Education Thought Leadership

Need fresh thinking? Help is a few keystrokes away.