
If you market a restaurant, QSR, or food-related brand, this report gives you actionable insight into how consumers think, order, and choose where to dine.
We surveyed more than 500 adults across six Southwest states to understand what influences behavior and brand preference in the food service space.
Inside the report:
- The most persuasive restaurant marketing phrase—and why it beats convenience and speed
- Which ad types and visuals people actually remember (hint: humor and food win)
- The top reasons people dine out—including a third who say they just don’t want to cook
- What words like tasty, friendly, and fresh reveal about brand experience and perception
Fill out the form to download the consumer research report for food industries
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