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Wellness Services

Improve customer trial, membership conversion and retention, gift card sales, and franchise recruitment.

We help our clients, often multi-unit/franchise organizations, understand what consumers expect from wellness service providers. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to their purchase decisions.[2][2] Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, influence choices and sentiment, and make our clients' wellness services and products a part of their everyday life.

Insights

Dave Nobs, Managing Director, Growth & Development, shares insights on what makes the LAVIDGE team Wellness Marketing Experts.

[video: video content]

Be Your Best Self: Wellness Services Study | Proprietary Attitudinal Segmentation Research

Few products and wellness services are automatically integrated into customers’ lives after a one-time purchase decision. It takes time, and insight, to earn loyalty. And it starts with understanding your customers’ POV. Our national survey of consumers reveals:

[image: 2023 LAVIDGE Websitereportmock Wellness R00.1]

2023 Report

[image: 2023 LAVIDGE Websitereportmock Wellness R00.1]

Wellness Services Experience

[image: Prose logo]

[image: Amazing Lash logo]

[image: Plexus logo]

[image: Massage Heights logo]

Meet our Wellness Services Team

Tim Trull

Chief Strategy Officer

Sean Rogers

Managing Director, Client Service

Bob Case

Co-President and Chief Creative Officer

Stephen Heitz

Chief Innovation Officer

Sabrina Norris

Director, Client Service

Melanee Arnett

Digital Media Director

Wellness Services Thought Leadership

[image: Stephen Heitz]

Stephen Heitz Retail Service Consumers Yearn for Trust

[image: Stephen Heitz]

Stephen Heitz Retail Service Employees Are Your Brand

[image: Stephen Heitz]

Stephen Heitz Retail Services Ethnic Diversity: A Premium on Staying Healthy

[image: Stephen Heitz]

Stephen Heitz Fixing the National / Local Brand Disconnect

[image: Shaun Jensen]

Shaun Jensen Personalizing Email Marketing for Retail Services Wellness Services

[image: Stephen Heitz]

Stephen Heitz Fostering Loyalty from Retail Services Customers

[image: Stephen Heitz]

Stephen Heitz TV and Direct Mail Flex Their Muscles

[image: Stephen Heitz]

Stephen Heitz Best Retail Services Customers: Wealthy, Educated and Young

[image: Stephen Heitz]

Stephen Heitz Retail Services Franchise Frenzy

[image: Betsey Griffin Jones]

Betsey Griffin Jones From Local to National Wellness Services

[image: Shaun Jensen]

Shaun Jensen 14 Ways to Make Your Infographics Shine Wellness Services

[image: Bob Case]

Bob Case Playing Catch Up in Retail Services

[image: Stephen Heitz]

Stephen Heitz 4 Biggest SEO Mistakes

[image: Stephen Heitz]

Stephen Heitz Keep the Customer Satisfied

[image: Anne Robertson]

Anne Robertson Warning: Cause Marketing Ahead Public Relations

[image: Stephen Heitz]

Stephen Heitz Dashboard Crash Course

[image: Stephen Heitz]

Stephen Heitz Retail Service Consumers Yearn for Trust

[image: Stephen Heitz]

Stephen Heitz Retail Service Employees Are Your Brand

[image: Stephen Heitz]

Stephen Heitz Retail Services Ethnic Diversity: A Premium on Staying Healthy

[image: Stephen Heitz]

Stephen Heitz Fixing the National / Local Brand Disconnect

[image: Shaun Jensen]

Shaun Jensen Personalizing Email Marketing for Retail Services Wellness Services

[image: Stephen Heitz]

Stephen Heitz Fostering Loyalty from Retail Services Customers

[image: Stephen Heitz]

Stephen Heitz TV and Direct Mail Flex Their Muscles

[image: Stephen Heitz]

Stephen Heitz Best Retail Services Customers: Wealthy, Educated and Young

[image: Stephen Heitz]

Stephen Heitz Retail Services Franchise Frenzy

[image: Betsey Griffin Jones]

Betsey Griffin Jones From Local to National Wellness Services

[image: Shaun Jensen]

Shaun Jensen 14 Ways to Make Your Infographics Shine Wellness Services

[image: Bob Case]

Bob Case Playing Catch Up in Retail Services

[image: Stephen Heitz]

Stephen Heitz 4 Biggest SEO Mistakes

[image: Stephen Heitz]

Stephen Heitz Keep the Customer Satisfied

[image: Anne Robertson]

Anne Robertson Warning: Cause Marketing Ahead Public Relations

[image: Stephen Heitz]

Stephen Heitz Dashboard Crash Course Lightbulb Moments

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Video transcript: 2023 LAVIDGE study reveals consumer attitudes on purchasing wellness services: wellness marketing experts 1080p

Source: LAVIDGE 2023 LAVIDGE study reveals consumer attitudes on purchasing wellness services video. Transcribed via OpenAI Whisper, brand-name cleanup via Claude Sonnet.

Hi, I'm Dave Nobs, Chief Growth Officer for LAVIDGE.

We are an integrated, full-service advertising, digital marketing, public relations, and multicultural agency, virtually a one-stop solution for all our client needs.

Our wellness practice is focused on improving customer engagement, increasing customer satisfaction, reducing uncompensated care costs, and improving total operating margins. We leverage our experience and research to transform the customer experience, differentiate the brand, and attract and retain customers at all life stages.

Our wellness client experience includes Massage Heights, Massage Envy, Amazing Lash, Isagenix, Plexus, and Prose.

You can find us online at lavidge.com and on social media, Facebook, LinkedIn, Twitter, and Instagram.

References

  1. External source — mckinsey.com — mckinsey.com, 2026-05-14