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Improve customer trial, membership conversion and retention, gift card sales, and franchise recruitment.
We help our clients, often multi-unit/franchise organizations, understand what consumers expect from wellness service providers. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to their purchase decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, influence choices and sentiment, and make our clients' wellness services and products a part of their everyday life.
Few products and wellness services are automatically integrated into customers’ lives after a one-time purchase decision. It takes time, and insight, to earn loyalty. And it starts with understanding your customers’ POV. Our national survey of consumers reveals:
- Wellness ranks as a top priority
- Different strokes for different folks
- Create a sensory experience
- Give the gift of wellness
- Show them how much you care
- Some people don't like commitments