Pave the way for a medical practice by breaking ground
While your grand opening must wait until your waiting rooms are ready and necessary medical equipment is in place, it doesn’t mean you can’t stage soft- opening or pre-opening events well before a healthcare facility is fully opened to the public.
A time-honored, celebratory tactic is to hold a ground-breaking ceremony. Dignitaries should be invited, with a golden shovels on hand for each one. Don’t sweat visiting your local hardware store to buy tools and paint. Your public relations agency can provide you with the perfect props—right down to ribbon that matches decorative bows on the stage’s bunting.
These types of events require a professional setup. You’ll need a platform with a podium, a generator for your microphone’s sound system and plenty of folding chairs. Depending on the weather you might need to put up a canopy for guests and always have refreshments on hand.
However you decorate, make it a comfortable space so attendees can focus on the keynote speaker’s “shovel speech” instead of sweltering in the heat or drowning in rain. Consider asking the city’s economic development representative to explain the project’s importance to the local economy, including job creation.
Meanwhile, invite top company thought leaders or local representatives to speak about the much-needed medical services for enhancing patient care in the community that your facility will soon provide.