LAVIDGE Announces New Leadership Structure for PR and Publicity Divisions

LAVIDGE Announces New Leadership Structure for PR and Publicity Divisions

LAVIDGE, a leading full-service marketing communications agency, today announced a new leadership structure designed to drive growth and innovation across its Public Relations and Publicity divisions.

To provide each area with the focus and dedicated leadership needed to thrive, the agency has appointed Anne Robertson as Managing Director of Publicity and welcomed Stacey Johnes as Managing Director of PR.

Book Publicity has been a growing area for LAVIDGE, and this change allows the agency to build on that momentum. Robertson’s 30 years in strategic communications includes her role as managing director of PR for 18-plus years at the agency, leading teams and client strategy across several industry sectors. In 2016, Robertson launched a dedicated author publicity team, tapping into her deep experience in that area. She has led campaigns that help both traditionally published and self-published authors build visibility and connect with readers. She has also contributed thought leadership on trends in book publicity and author branding. In her new role, Robertson will focus full-time on expanding services for authors and publishers and positioning the division for long-term success.

Johnes brings more than 25 years of experience to her new role at LAVIDGE. She has led communications strategies for global and national brands across technology, consumer, healthcare, and entertainment. Her career includes leadership roles at Headstand, Allison Worldwide, Ogilvy, Weber Shandwick, Edelman, and as co-founder of Media Tonic Communications. She has overseen major launches such as Microsoft’s Xbox debut, Hulu’s livestreaming TV service, and campaigns for clients including Disney, Xiaomi, General Motors, Dollar General and Red Robin. As Managing Director of PR at LAVIDGE, Johnes will bring a fresh perspective, innovative thinking, and proven leadership to the department

“This change isn’t just about structure — it’s about opportunity,” says Sandra Torre, Co-President of LAVIDGE. “With dedicated leadership in both PR and Publicity, we are better positioned to deliver fresh ideas, deeper expertise, and stronger results for our clients. Our goal is to ensure every client benefits from focused, forward-looking leadership in these two critical areas.”

The updated leadership structure is part of LAVIDGE’s ongoing commitment to staying strategically aligned with client needs while continuing to invest in areas of growth and innovation.

About LAVIDGE

Strategically loud. Authentically human. LAVIDGE is an integrated marketing and communications agency based in Phoenix. We help mid-sized brands grow through smart strategy, bold creative and data-driven insights. As a full-service agency with everything in one place, LAVIDGE provides advertising, brand strategy, creative development, digital marketing, media planning, public relations and market research. Founded in 1982 and proudly employee-owned, LAVIDGE is built for long-term partnerships and measurable results.