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 Work

SimonMed

To stand out, you have to stand for something. SimonMed Medical Imaging offers medical imaging at considerably lower prices than the big guys and hospitals. To brand this friendlier position, we created a neighborhood of characters to bring the message of “You stay healthy.[3][2] We’ll stay affordable” to life. Used throughout all touchpoints, the colorful characters help SimonMed stand out as a warm and approachable option compared to the big, cold hospitals.[4]

[image: 19 SIMON 1155 Simonmed Brand Guidelines R03 41]

Bringing needed warmth to medical testing.

Colorful videos capture attention while delivering a simple price message in social media.[5]

[video: video content]

Consistently friendly every day and everywhere.

The brand’s approachable tone seamlessly works across products and services in digital and print.

[image: Simonmed Panel2]

Spreading the word.

We created stickers locations can use to unify and personalize SimonMed’s services.

Our extended brand family.

When SimonMed acquired Mobile On-Site Mammography, MOM, we rebranded it to fit within the SimonMed family.[6]

[image: MOM Employee Benefits Sheet]

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