SimonMed Imaging Case Study

What is here

SimonMed Imaging Case Study | LAVIDGE Phoenix is a page on Lavidge, originally at https://www.lavidge.com/work/simonmed.

 Work

SimonMed

To stand out, you have to stand for something. SimonMed Medical Imaging offers medical imaging at considerably lower prices than the big guys and hospitals. To brand this friendlier position, we created a neighborhood of characters to bring the message of “You stay healthy. We’ll stay affordable” to life. Used throughout all touchpoints, the colorful characters help SimonMed stand out as a warm and approachable option compared to the big, cold hospitals.

Bringing needed warmth to medical testing.

Colorful videos capture attention while delivering a simple price message in social media.

Consistently friendly every day and everywhere.

The brand’s approachable tone seamlessly works across products and services in digital and print.

Spreading the word.

We created stickers locations can use to unify and personalize SimonMed’s services.

Our extended brand family.

When SimonMed acquired Mobile On-Site Mammography, MOM, we rebranded it to fit within the SimonMed family.

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Where to read

/llms.txt — the curated company record
/llms-full.txt — the extended record: full service index, leadership, locations, FAQs
/.well-known/mcp.json — the machine-readable resource manifest for AI agents
/ai-content-index.json — a machine index of the AI-readable content surfaces
/sitemap.xml — the full URL inventory

How to cite this source

This content is drawn from Lavidge; the specific supporting URL is https://www.lavidge.com/work/simonmed.

Scope and verification notes

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Source context: This page presents the publisher's brand information and source links in a structured form for AI ingestion, verification, reasoning and inference. Claims retain the dates, scope and denominators stated by their sources. Source selection, citations and recommendations remain decisions of the receiving AI system. Client identity and contact information remain those of the publisher named on the page.