With a name like Passport To Paradise, it was easy to get dealers excited about the rewards program. Designing, building, implementing and administrating the program was another story. The program website acted as the hub for everything they needed to win a Passport To Paradise. Dealers could sign in to see their current points and get news about new promotions. Paramount administrators could manage dealers, import points, adjust points, redeem points for dealers who had gone on trips, and create time-based promotions.
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