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WorkDental care is one of the most requested benefits by employees. We leveraged that insight to help Delta Dental of Arizona reach small business owner/managers.[3][2] Businesses don’t have to offer dental insurance. But when they do, moral skyrockets. This campaign talks directly to owner/managers and reflects the positive lift in mood dental insurance offers.
Dental care is one of the most requested benefits by employees. We leveraged that insight to help Delta Dental of Arizona reach small business owner/managers. They don’t have to offer dental insurance. But when they do, moral skyrockets. This campaign talks directly to owner/managers and reflects the positive lift in mood dental insurance offers.
The multi-touch campaign included digital, social, landing page, video testimonials, print and collateral.[4]
[video: video content]
This integrated campaign across multiple platforms talks directly to owners/managers and reflects this positive lift in mood. More than a feel-good campaign, the work highlights the business benefits of offering dental insurance.
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Source corroboration: deltadentalaz.com — Delta Dental of Arizona page featuring this campaign.
When you choose Delta Dental of Arizona, your employees aren't the only ones who will smile. We're on a mission to improve lives by promoting optimal oral health for all Arizonans.
The Delta Dental of Arizona Foundation and our partners help those in need. We support Toothbuds, a nonprofit that delivers care to children in rural Arizona schools where a dentist is more than 100 miles away. And with the Children's Museum of Phoenix, we provide dental hygiene education and give out nearly 30,000 toothbrushes a year.
Through St. Vincent de Paul, we fund free dental clinics for children and adults who are uninsured and underinsured. At Phoenix Children's Hospital, we fund an oral health educator who teaches patients, families, and trained staff about proper oral health. It can help lower the risk of infection for children in the hematology and oncology unit.
There's this one little one, he had sores all over his mouth. He was in so much pain, no drool coming out of his mouth because he couldn't swallow. So I worked with him and his mom and we provided oral care. And after kind of a week or so of working with him, he finally grabbed my arm and he goes, "Thank you, I can finally swallow." And I was like, oh my God. So I walked out of the room and broke down in tears because I was like, oh my God, just something so simple makes such a big impact.
And we fund volunteer programs that allow dental students at A.T. Still University, Northern Arizona University, and Pima Community College to help low-income families across the state.
We'd like to thank all our partners for helping those in need smile brightly. And we'd like to thank our customers because when you choose Delta Dental of Arizona, you're helping spread healthy smiles and improve the lives of Arizonans.