Thanks, Boss. Integrated B2B Campaign.
Small business owners are like the rest of us – they like to hear “thank you” for a job well done. Yet, too often, business advertising focuses on jargon and aggressive sales talk. Advertisers forget that business people are real people with real emotions.
Even though small businesses don’t have to offer dental insurance, they do because they care. Employees care too. Receiving dental insurance lifts employee morale, leads to loyalty, and encourages employees to say the words all owners want to hear: “Thanks, boss.”
This integrated campaign across multiple platforms talks directly to owners/managers and reflects this positive lift in mood. More than a feel-good campaign, the work highlights the business benefits of offering dental insurance.