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WorkA world leader, Barrow Neurological Institute has a longstanding reputation of offering the most advanced neuroscience care.[2] But “the best” can seem unapproachable to patients. We helped BNI reposition the formidable institution as the best — but with a caring, more welcoming tone. A brand refresh included vision and mission backed by patient research, logo evolution, and consumer-facing videos and print materials.[3]
[video: video content]
Like many longstanding brands, Barrow was in need of a logo refresh to match their evolving brand. The original logo was beloved and highly recognizable.[3] We thoughtfully modernized the logo while staying true to its roots.[4]
[image: Barrow Logo Gradient Final 4 2021 (1)]
We extended the reassuring brand message to every touch point. After seeing the brand message and the look in videos and on the website, customers are reassured again by posters in the hospital.[5]
[image: Barrow Poster Mock (1)]
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Source corroboration: barrowneuro.org — Barrow Neurological Institute page featuring this campaign.
It's where dreams come from, where reason lives, and memories are stored. Your brain shapes you, defines you, makes you, you. Yet a brain or spine condition can change that.
That's why we push the boundaries of neuroscience medicine and what's possible. Consistently ranked among the best in the country, we fight to help our patients hold on to their dreams, memories, and themselves.
Barrow Neurological Institute. Minding what matters most.