Refreshing a beloved logo
Like many longstanding brands, Barrow was in need of a logo refresh to match their evolving brand. The original logo was beloved and highly recognizable. We thoughtfully modernized the logo while staying true to its roots.
Minding What Matters Most
We extended the reassuring brand message to every touch point. After seeing the brand message and the look in videos and on the website, customers are reassured again by posters in the hospital.
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