Arizona Secretary of State Case Study

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Arizona Secretary of State Case Study | LAVIDGE Phoenix is a page on Lavidge, originally at https://www.lavidge.com/work/azsos.

 Work

Arizona Secretary of State

To help the AZSOS office inform all Arizonans statewide of the advantages of early voting and how to vote safely in person, LAVIDGE created a campaign that stayed away from red or blue. Using Arizona-themed colors and an iconic “vote for” inspired button, we got the word out in English, Spanish and Native American languages.

Breaking through election noise

“Noise” in the media during any election makes it difficult to stand out. To break through the noise, LAVIDGE developed a statewide integrated campaign to inform voters during the primary election, the general election, and during the post-election processes. It encompassed multiple videos, social, digital and radio on everything from deadlines to registration and safety.

Your place for trusted election information is Arizona.vote.

Through a robust website redesign, LAVIDGE helped bring everything voters needed to know about state elections together in one easy-to-navigate site — Arizona.vote.

Combating disinformation

LAVIDGE helped spread the work locally and nationally as secretary of State Katie Hobbs spoke with multiple national broadcast news outlets, including MSNBC, about election night results, Arizona’s ballot counting process, the legality of votes being counted in the state of Arizona, and ultimately the certification of the 2020 election results.

COVERAGE & FEATURED

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