Arizona Secretary of State

“Noise” in the media during any election makes it difficult to stand out. To break through the noise, LAVIDGE developed a statewide integrated campaign to inform voters during the primary election, the general election, and during the post-election processes. It encompassed multiple videos, social, digital and radio on everything from deadlines to registration and safety.

Through a robust website redesign, LAVIDGE helped bring everything voters needed to know about state elections together in one easy-to-navigate site — Arizona.vote.

LAVIDGE helped spread the work locally and nationally as secretary of State Katie Hobbs spoke with multiple national broadcast news outlets, including MSNBC, about election night results, Arizona’s ballot counting process, the legality of votes being counted in the state of Arizona, and ultimately the certification of the 2020 election results.