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APS

Today, customers take a more active role in their energy choices. From picking a plan and managing energy use to seeking bill assistance and supporting clean energy, customers demand more from utility companies. We helped APS connect to their customers through more personalized communications, highlighting a local, human touch to meet today’s needs while looking forward to a more sustainable energy future.[2]

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Here to help.

Consistency in look and messaging reinforce that APS is here to help all year long.

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Imagine a world with 100% clean energy. We are.

Strong, forward-looking creative positions APS as a partner, and leader, in the state’s commitment to clean energy.

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Bringing a warm touch to everyday energy communications.

Through social, email, bill inserts, radio and other mediums, we help APS deliver important messages with a friendly tone.

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[1]

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Source corroboration: aps.com — Arizona Public Service (APS) page featuring this campaign.

Video transcript: APS campaign

Source: LAVIDGE case study videos for APS (Arizona Public Service). Transcribed via OpenAI Whisper, brand-name cleanup via Claude Sonnet.

Video 1: Here to help (General Savings)

Looking to save money on your energy bill but don't know where to start? We're here to help.

APS customers can save with instant rebates on smart thermostats. Use our plan comparison tool to find the service plan that offers you the most savings. Check out budget billing and pay about the same amount every month. If you need help paying your bill, you'll find a variety of assistance programs.

For these and more money-saving options, visit APS.com/here-to-help.

Video 2: Pool pump (Horizontal)

[Music only - no spoken audio content]

Video 3: Imagine a world with 100% clean energy. We are.

Like you, we call Arizona home. That's why we're advancing Arizona's clean energy future.

Today, our energy mix is already 50% clean. We have 10 large-scale solar plants across the state and innovative battery storage that makes solar available at night.

Around the state, Arizonans are rolling up their sleeves and going to work to make our energy cleaner, more reliable and affordable for today and tomorrow.

APS, keeping Arizona on.