1. Be intentional.
Positive company culture begins with a plan. After all, we didn’t become known for being “Creative. Smart. Fun.” by requiring agency employees to sit quietly focused on their own computer screen while pounding out the day’s work.
Our mission requires us to work hard assisting clients to disrupt their industry. And, to keep our thinking fresh, we have intentionally developed a culture that’s, well, a little bit loud—along with room for a whole lot of listening.
So, when you visit us at LAVIDGE, don’t be alarmed. Making a little joyful noise within our own walls is a necessary part of our DNA.
Fostering friendly interaction among LAVIDGE employees is not new. In fact, to reinforce our desire for friendly interaction, we made the decision, despite changing workforce trends, to pass—for now—on adopting a virtual agency model. In our business, spontaneous collaboration is fruitful and important. If you are all working remotely, it doesn’t happen.
As technology progresses and needs change, we may revisit the matter. For now, we accommodate individual circumstances, with a stated preference for employees to work onsite.
We made this decision because our clients benefit from the competitive edge we gain through shared random moments of inspiration. To this end, we intentionally designed our agency workspace with a large break and lunchroom right in the middle of our floorplans. We’d like people to come in, so we set up group seating to encourage them to meet and mingle.
It’s also where we keep the foosball table, a pinball machine, a couple of full-sized refrigerators and everything from two microwaves to a toaster and a conventional oven. It’s a welcoming space whether you want to warm up last night’s lasagna or slice up avocados, add a pinch of cilantro and a dash of lemon juice to make fresh guacamole for your afternoon snack break.
Plus, there’s a soda machine, where you can still get a cold soft drink for 75 cents.
With all the cooking, snacking and eating, it’s a good thing we also have cupboards and drawers stocked with the essential tools. It’s a sustainable model in which employees rotate responsibility weekly to fill the coffee pots, run the dishwasher and otherwise straighten up.
It’s good for the environment and it allows everyone a chance to serve one another.
That said, we realize what works for LAVIDGE culture might not best serve the needs of your business, so take time to decide what is best—and be intentional.