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LAVIDGE PR Helps Senior-Living Communities Get Media Coverage
Residents of two senior-living communities who love to give back were recognized last month by local media, thanks to the efforts of LAVIDGE Public Relations.
Of course, it helped that LAVIDGE PR clients Timber Ridge in Issaquah, Wash., and Emerald Heights in Redmond, Wash., each have woodworking groups which each created hundreds of wooden toys to donate to various charities in Seattle.
Timber Ridge’s woodworking group, known as the Sawdusters, donated 300 handmade wooden toys to Seattle Children’s Hospital in early December, including pinewood race cars, Army jeeps, pickup trucks and flatbed trucks. This marked Sawdusters’ sixth year for making the special wooden creations in their elaborate woodshop.
Including the most recent delivery, the Timber Ridge Sawdusters have provided 1,567 toys to current and past patients of Seattle Children’s Hospital.
LAVIDGE secured coverage on Seattle’s local TV stations: KING 5, KOMO and Q13 KCPQ. They were also featured, along with Emerald Heights, in a senior living trade publication, McKnight’s Senior Living.
Emerald Heights’ woodworking group, Wooden Toys for Charity, donated more than 800 handmade wooden toys to five charities in Seattle: Childhaven, Seattle Children’s Hospital, Ronald McDonald House, Seattle’s Union Gospel Mission and Mary’s Place.
Twelve residents of Emerald Heights, who created the group in 2014, use saws, sanders, and other hand tools to create wooden cars, blocks, airplanes, tugboats, dinosaurs, baby doll cribs and other toys. A crafting group at Emerald Heights supports the toymakers by creating cloth drawstring bags for each set of wooden blocks.
LAVIDGE secured local coverage for them in the Redmond Reporter and Seattle's 425 Magazine, as well as coverage in Senior Living.