AGENCY'S WINS SHOW INTERACTIVE TALENTS LEADING THE WAY

PHOENIX - (March 21, 2012) - The LAVIDGE Company (TLC), a Phoenix-based advertising agency offering a full menu of services including advertising, public relations, marketing communications, consulting and interactive marketing, today announced that the agency scored 12 awards at the 27th Annual ADDY® Awards Gala in March.

The ADDY Awards, one of the largest and most prestigious national competitions recognizing creative excellence in advertising, is sponsored locally by the American Advertising Federation of Metro Phoenix.

TLC was proud to plan, produce and host the 2012 awards gala, which took place at The Duce in downtown Phoenix. Its creative team selected the venue, secured event sponsors, managed event logistics, emceed the show, recruited ADDY judges and coordinated the ADDY entry submission process. Additionally, TLC provided this year's creative design used for the show's collateral materials, 2012 winner's booklet and ADDY intro video. Development of the "Glutton for Punishment" ADDY intro video was led by TLC's Chief Creative Officer Bob Case. The intro video, winners creative and event photos are available at:http://aafmetrophoenix.com/Community/CreativeGallery/tabid/1452/Default.aspx.

"Our involvement in this year's show was a labor of love and coming home with 12 ADDYs showcases the remarkable talent we have on staff as well as the brilliant work TLC is known for," said Case. "Our Interactive work stood out this year, further proving that our dedication to integrating traditional advertising with digital media channels and adding more top talent is paving the way for the future."

The 2012 ADDY competition, which received 418 entries from 39 participating firms, recognized advertising from media of all types, creative in all sizes and entrants from all levels. TLC awards included:

Client | Category - Entry Title - Award
RSC Equipment Rental | Non-traditional Campaign - RSC Hard Hat Sticker - Silver ADDY

McDonald's | Consumer/Trade-Spread Color - '20 Piece Chicken McNugget' Print - Bronze ADDY

McDonald's | Consumer/Trade-Spread Color - 'Make Dinner Fun' Print - Bronze ADDY

The LAVIDGE Company | Website, B-to-B HTML, Services - The LAVIDGE Company Website - Gold ADDY

The LAVIDGE Company | Website, Consumer, HTML, Services - The LAVIDGE Company Website - Silver ADDY

Pasta Pomodoro | Website, Consumer, HTML, Services - Pasta Pomodoro Website - Bronze ADDY

Massage Envy | Mobile Websites - Massage Envy Mobile Website - Silver ADDY

Massage Envy | Mobile Apps - Massage Envy iPhone Mobile App - Silver ADDY

The LAVIDGE Company | Self-Promotion Stationary - The LAVIDGE Company Stationary - Bronze ADDY

The LAVIDGE Company | Self-Promotion Interactive - The LAVIDGE Company Website - Silver ADDY

The LAVIDGE Company | Self-Promotion Interactive - The LAVIDGE Company Website Videos - Silver ADDY

Phiten USA | Photography Campaign - Phiten - Bronze ADDY

Founded in 1982, The LAVIDGE Company works with local businesses, sports franchises and national brands. From Phoenix International Raceway to McDonalds to Massage Envy to Phiten USA, Banner Health and Grand Canyon University, the agency has helped companies increase sales, raise brand awareness and grow their businesses.

About The LAVIDGE Company
The LAVIDGE Company is a Phoenix based full-service advertising, public relations, communications, consulting and interactive marketing agency. Since 1982, The LAVIDGE Company has specialized in developing brand positioning for products and services. Highlights of the agency's client base include Phoenix International Raceway, Discount Tire, Blue Cross Blue Shield, Massage Envy, Phiten USA, Banner Health, Grand Canyon University, McDonald's and many more. The LAVIDGE Company was named the #1 ad agency by Ranking Arizona for 2012, designated a 2012 "Top 25 Best Workplace for Women" by AZ Magazine, included in the 2012 Arizona's "100 Best" companies list in the "Best of Cool" category by BestCompaniesAZ, included in Inc. Magazine's 2011 & 2010 Inc. 5000 lists, voted as one of the "Best Places to Work" in Phoenix by the Phoenix Business Journal for five of the last six years, recognized as the #1 web marketing and graphic design firm in the 2011 "Who's Who in Business" list by AZCentral.com, and selected as one of "Arizona's Most Admired Companies" for 2011 by Arizona Business Magazine. The agency is also home to the 2011 Creative Director of the Year as designated by AAF of Metro Phoenix. The LAVIDGE Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016. More information on the agency can be found at www.LAVIDGE.com. www.internetmarketingagency.com www.tlcdarkroom.com@LAVIDGEco Facebook: LAVIDGECompany.

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