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On March 13, dozens of agencies, marketers and storytellers from across the state gathered for the annual American Advertising Awards, more commonly known as the “ADDYs”.
This annual event celebrates the best and most creative campaigns of the year. While the competition is fierce, the energy of the celebration is vibrant with the Valley’s best creative minds in one room together.
Events like the ADDYs provide an opportunity to recognize not only individual success but the collective progress of the industry. Having hundreds of examples of high-quality work in one place reinforces the sense that the local advertising scene is thriving and continuing to evolve.
This year’s nominations showcased not only creative campaigns but also strategic thinking, tactical execution and impactful storytelling. Only the best of the best emerged victorious, and among them were several of LAVIDGE’s campaigns.
The agency had a strong presence throughout the awards, with campaigns earning recognition across several categories. The wins reflected the diversity of clients and industries, LAVIDGE services, highlighting the agency’s ability to deliver impactful work across different sectors.
The winning three entries included St. Mary’s Food Bank, the Arizona Department of Health Services and Mitek.
St. Mary’s Food Bank earned a Bronze ADDY in the Outdoor Campaign category. The Arizona Department of Health Services campaign took home Gold in the Public Service Online Film category. And Mitek earned multiple awards - Silver for Branded Content Video and Gold in both Video Sales Presentation and Art Direction.
While the individual client campaign awards exemplified LAVIDGE’s dedication to delivering powerful results, there was one more exceptionally special award during the evening.
LAVIDGE’s Mitek video was awarded Art Direction of the Year, a distinction chosen collectively by the panel of judges. This recognition goes beyond category wins, representing one of the highest honors of the evening.
“We are so proud of all our work this year, but it is so special to be awarded the art direction of the year,” says Bob Case, Co-Present and Chief Creative Officer. “This is the first time LAVIDGE has received a top honor in Art Direction making this incredibly meaningful. This milestone reflects both the agency’s growth and the dedication of the creative teams behind the work.”
Behind every campaign at LAVIDGE is a team of individuals who bring their ideas, skills and passion to the table. From concept development to final execution, each step requires careful thought and teamwork.
Congratulations to all the LAVIDGIGANS who contributed to these campaigns and for an outstanding performance at this year’s ADDY Awards!

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