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Express Flooring Names LAVIDGE New Digital Agency of Record

May 21, 2019

Client "floored" by agency’s relevant experience, innovative pricing and value structure

PHOENIX (May 20, 2019) – Express Flooring, one of the country’s fastest growing floor-covering companies, has named LAVIDGE as its new digital agency of record.

Serving Phoenix and Tucson metro areas, Express Flooring specializes in carpet, tile, laminate, wood, vinyl and stone and is known for its substantially discounted prices, next-day installation and complementary lifetime installation warranties. The agency will provide it with digital strategy, planning and analytics, digital media buying, website content, social media and campaign development, website updates and maintenance, and SEO services.

“We were seeking an agency partner that understands our business and can assist us in expanding our reach,” said Richard Saling, Marketing Director for Express Flooring. “Finding a partner with longevity and the right track record was no easy task – we were drawn to their team’s skill set, innovative performance-based pricing structure, and relevant experience in home services.”

The Express Flooring team at LAVIDGE is led by Stephen Heitz, chief innovation officer; Sean Rogers, client service director, Melanee Arnett, associate interactive media director; and Katie Stoeller, digital strategist. 

“We’re proud to add Express Flooring to our client roster,” said Dave Nobs, managing director of business development for LAVIDGE. “We’re impressed with their vision and collaborative approach in building a long-term client-agency partnership. 

We welcome this opportunity to plan and implement a digital marketing campaign that will take Express Flooring to the next level.”

Meet LAVIDGE, an employee-owned ad agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue, from positioning thought leaders to enhancing perceptions, it's why we do what we do. Our unified marketing approach encompasses advertising, public relations, and digital marketing. And we've been doing it successfully since 1982 for clients in healthcare, real estate, education, hospitality, technology, sports marketing, personal care, food service, and government. Intrigued? Visit us at and get social with us on Facebook, Twitter, Instagram, and LinkedIn.

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