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Betsey Griffin Shares Media Expertise with AZ Big Media Readers
Betsey Griffin, LAVIDGE Media Director, was asked by AZ Big Media to share her expertise on how to use media to build your brand, she was more than happy to help.
Betsey provided insight on how to determine what mix of media channels would be best for a particular client. To read the list of variables we use to determine our media recommendation and media mix for an effective media campaign, read the article, published July 19, 2018.