Consumer insights for B2B tech brands selling hardware, software, and services

If you work in B2B technology marketing, this report gives you the edge.

Based on responses from 400 decision-makers across the U.S., the report reveals what drives purchasing behavior in a fast-moving, high-expectation category.

Inside the report:

• The most effective marketing tactics by company size and buying stage
• Why face-to-face meetings and vendor presentations still close big deals
• What 52% of buyers rely on first when considering a new tech vendor
• How claims like reliability, ease of use, and scalability impact final decisions

Use this data to focus your messaging, refine your sales funnel, and connect with the people making the calls, whether they’re shopping for cloud solutions or next-gen infrastructure.