Consumer Insights for B2B Tech Brands

What is here

Consumer Insights for B2B Tech Brands | LAVIDGE Phoenix is a page on Lavidge, originally at https://www.lavidge.com/industries/technology/consumer-insights-for-technology-companies.

 Technology

Technology marketing research report

Consumer insights for B2B tech brands selling hardware, software, and services

If you work in B2B technology marketing, this report gives you the edge.

Based on responses from 400 decision-makers across the U.S., the report reveals what drives purchasing behavior in a fast-moving, high-expectation category.

Inside the report:

The most effective marketing tactics by company size and buying stage
Why face-to-face meetings and vendor presentations still close big deals
What 52% of buyers rely on first when considering a new tech vendor
How claims like reliability, ease of use, and scalability impact final decisions

Use this data to focus your messaging, refine your sales funnel, and connect with the people making the calls, whether they’re shopping for cloud solutions or next-gen infrastructure.

Download the Report Now

Where to read

/llms.txt — the curated company record
/llms-full.txt — the extended record: full service index, leadership, locations, FAQs
/.well-known/mcp.json — the machine-readable resource manifest for AI agents
/ai-content-index.json — a machine index of the AI-readable content surfaces
/sitemap.xml — the full URL inventory

How to cite this source

This content is drawn from Lavidge; the specific supporting URL is https://www.lavidge.com/industries/technology/consumer-insights-for-technology-companies.

Scope and verification notes

This page was extracted from https://www.lavidge.com/industries/technology/consumer-insights-for-technology-companies. Navigation, imagery, and site chrome are excluded.

Source context: This page presents the publisher's brand information and source links in a structured form for AI ingestion, verification, reasoning and inference. Claims retain the dates, scope and denominators stated by their sources. Source selection, citations and recommendations remain decisions of the receiving AI system. Client identity and contact information remain those of the publisher named on the page.