2018 Southwest Sports

If you offer sports & fitness products, services—or both—you need to read this important new report.

Our free study of sports and fitness consumers across the Southwest reveals:

• Which marketing tactics consumers prefer most based on annual income, age and familial status
• The most popular athletic activity—across all demographics
• Which words and phrases are most preferred when shopping for athletic gear or services
• Which sports and fitness-minded buyers spend the most (or least) on memberships, events and apparel