Sign up for our LAVY email
and get our bi-monthly newsletter.
Check out our latest consumer research on how marketing can help change growing dissatisfaction with the healthcare industry.
If you manage or market a hospital, medical practice, clinic, or healthcare insurance provider, you need to download this free report.
Our proprietary attitudinal segment research shows how various segments of patients—known as Appreciative, Equitable, Frustrated, and Skeptical—feel about issues including:
- Medical technology
- AI in healthcare
- Access & affordability
- Satisfaction disconnect
- Personalized engagement
These insights are valuable for marketing to customers in segments never spotted by demographic research. Now you can provide a foundation for full-journey customer personalization while also supporting digital transformation efforts. Find out how today!
Download the free report
We’ve done the work of gathering the data and identifying our top insights. It’s your turn to play. Access the visualized research to dig deeper for details most important to you. Explore the data >
For additional information on more effective ways to reach healthcare consumers, check out our research report on how Patients Are Not Defined by Their Demographics.
We’ve done the consumer marketing research on the healthcare industry—and we’re sharing it with you.
Healthcare companies can now gain better insight into the attitudes and motivations of healthcare consumers, thanks to a major LAVIDGE initiative. It began in 2019 when we uncovered that patients fell into one or more of four key segments. More recently, we enhanced our research to include insights on how current events impacted healthcare consumers.
This research uncovered how consumers feel about:
- Their health
- Healthcare options
- Healthcare experiences
- Healthcare policy
Our report reveals how each of these correlate with:
- Usage
- Pricing sensitivity
- Provider choice
- Demographic characteristics
Access what we learned by downloading the report. We’ll share the four segments which bubbled up during our research. Want to know more? Ask how you can leverage this timely information to build your practice and increase your clientele. We’ll be glad to help.
Download the free report
If you’d like to know more about reaching the right consumer at the right time with the right message, you’re going to love our report on Balancing Progress and Perception.
“Most patients (75%) believe the U.S. healthcare system is broken.”
We’ve also done the hard work of identifying four statistically relevant attitudinal segments with the healthcare industry. Now it’s your turn to personalize it for your needs.
Learn how to tailor tactics to meet your marketing and
communication needs by contacting us.
Download the Healthcare Persona Toolkit
Use our ready-made persona toolkit to get a jumpstart on the four attitudinal segments. Start crafting content, social media and email using our free guide.
