Interactive

Digital Strategy

To get from where you are to where you want to be, you need a map. We call this map a strategic plan. This involves understanding who we're talking to, how to best reach them, and how to get them to notice you. Building your Internet marketing strategy -- here's how we do it:

• Define Results
• Conduct Research
• Attract Audience
• Develop an Internet Marketing Plan

Social Media Strategy

Jumping into social networking without strategy -- it's throwing money away. There are many types of social media. We approach each one differently, strategizing the best approach for leveraging social networking to drive traffic and build community around your brand. It's part of our integrated public relations plan and our comprehensive Internet marketing campaign.

Interactive Marketing Plans

There are hundreds of potential Internet and social marketing tactics your company could use to drive business, but you can only afford to do so much during a given period. Which ones do you choose? Which will yield the highest return on your marketing investment? That's what we help you determine. Our strategic planning includes pairing you with the ideal channels for your campaign and your target audience.

• Search Engine Optimization
• Affiliate Programs
• Search Marketing
• Comparison Sites
• Local Search
• Public Relations
• Social Media
• Content Syndication
• E-mail Marketing
• Listings
• Display Advertising
• Video

One-to-one Loyalty Systems

Your customers may be your finest untapped resource. We design complete, customized solutions for customer loyalty programs based on our proprietary sales continuum analysis model. With a loyalty engagement, we construct a targeted e-mail marketing program to offer your customer base rewards that don't incur additional costs and that re-engage your customers with your brand.

Mobile and Social Apps

• Smart phones are the screens of the future. Powerful computers you can take with you everywhere. This presents both challenges and opportunities. First, redressing content for the small screen is critical to an app's success. We make certain we provide the best user experience possible for each device. We also incorporate personalization, meaning we personalize the user's experience. By knowing who they are and where they are, we are better able to target your customers.
• Social applications are shared networks -- friends connecting with each other. It could be a game or a contest. It could be on a national level or a micro group of 100 friends or less. It's people sharing recommendations, their likes and dislikes. It's friendly banter. We tap into these rich networks, customizing for their interests, to share your brand experience.

User Experience Design

The better the user experience, the higher the conversion rate. That's why our methodology combines the engineering precision of human-factor research with creative thinking and marketing savvy to achieve the highest level of usability.

Usability Testing

Our approach to usability testing ranges from exploratory reviews and evaluations to in-person testing to complex multi-variant testing. And we use what we learn to optimize online conversion.

Email Marketing

Good old email is still a favorite Internet marketing weapon. When done well, it is a potent part of an overall Internet marketing strategy. Why? Because it's familiar, trackable, testable and quite cost-effective. Customer retention -- targeted for effective customer retention programs, email is the perfect medium for continuing a personal and relevant dialogue with your customers. Whether you're letting them know about new products and services, delivering promotional offers or asking for feedback, you're keeping them engaged on their level and your brand top of mind.