Afraid of heights? Climb a mountain. Threatened by muggers? Teach a self-defense class. Alicia believes in facing her fears head-on. That's led her to rock climbing, shooting lessons, starting a foundation, talking on Good Morning America about gun safety, and reaching out to anyone who might need help…including The Lavidge Company clients and staff, as she steers the agency through continuous diversification and growth. "I like finding people's unique strengths and how we can work together for the best results," she explains. With 30 years of experience in guiding her own company -- plus a variety of others -- to success, Alicia still views every challenge as a new mountain waiting to be conquered.