Adult education providers can now gain better insight into the attitudes and motivations of post-pandemic learners, thanks to a major LAVIDGE initiative.

Our research uncovered three distinct attitudinal segments:
Opportunists | Worriers | Planners

Our report reveals how each correlates with:

How the pandemic impacted attitudes
Concerns or experience with age discrimination
Plans regarding working full time or part time
The role of monetary compensation
Which careers attract those seeking a change

“Fallout from the COVID-19 pandemic left no industry sector untouched, and the education industry was certainly no exception.”

Get access to what we learned by downloading our post-pandemic adult education research. We’ll share the three segments which bubbled up during our study and six insights on why they matter.

LAVIDGE Form Title

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We invite you to:

Listen in as veteran education industry marketing professionals discuss how to apply our findings to real-life scenarios during a 20-minute video replay.

Learn how to tailor tactics to meet your marketing and communication needs by contacting Managing Director, Growth & Development Dave Nobs. We’ve done the work of gathering the data and identifying our top insights. It’s your turn to play. Access the visualized research to dig deeper for details most important to you.
Explore the data >

We’ve done the hard work of identifying three statistically relevant attitudinal segments with the adult education industry. Now it’s your turn to personalize it for your needs. Download our self-segmentation questionnaire and plot yourself within the matrix