Director of Marketing

The Role: Director of Marketing 

Location: Phoenix, AZ

 

Job Summary

We are seeking an experienced and dynamic Director of Marketing to plan and manage all aspects of LAVIDGE marketing. The successful candidate will be responsible for agency marketing to B2B channels and supporting business development and client growth initiatives. This role is essential to our agency’s growth and visibility and provides an opportunity to collaborate with other LAVIDGE departments and manage an internal marketing team. You will report directly to the Managing Director of Growth & Development and contribute significantly to achieving our financial success and keeping our brand awareness strong.

Key Responsibilities

• Plan and execute consistent promotion of LAVIDGE in key markets and vertical industries (80%)
  • Identify, lead and create agency promotion, PR, and thought leadership opportunities for LAVIDGE.
  • Manage execution of a consistent, proactive brand promotion plan to current and prospective clients, employees, and other industry influencers.
  • Manage agency’s digital presence, including web site enhancements, social media, and email marketing campaigns.
  • Coordinate with PR for news releases, award submissions, and with digital strategists and digital media specialists for organic and paid social posts.
  • Monitor and evaluate campaign performance, measure ROI, and provide weekly progress reports.
  • Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
• Collaborate with key stakeholders to amplify marketing 
• Contribute to new business and client growth initiatives as needed, ensuring coordination and integration.
• Identify and coordinate industry, community, sponsorship and involvement/attendance at trade shows, events and networking groups.
  • Actively promote and participate in local marketing organizations (AMA, PRSA, AAF, ) and/or identify others who would be the best representative for each.
  • Work with directors to budget and coordinate

• Report, communicate and manage time effectively
  • Communicate and update the executive team on marketing activities, results, trends, and competitive information.
  • Participate in the development and administration of the annual sales and marketing budget.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Maintain a professional tone in all communications, ensure deadlines are met, and provide weekly updates to leadership team on successes and challenges.
  • Follow and encourage others to follow work processes to ensure efficient, high- quality work.
• Supervise and direct the work of our internal marketing team (20%)
  • Monitor and assign workload and internal meeting attendance
  • Approve PTO requests and ensure adequate staffing coverage
  • Provide regular performance feedback to direct reports
  • Annually review direct reports’ performance

 Qualifications/Skills

• Proven leadership, project and people and management skills
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• In-depth knowledge of marketing trends
• Ability to develop and implement effective business-building programs
• Self-motivated
• Able to develop budgets and track spending/results
• 4+ years' experience managing direct reports
• Able to attend evening work functions as needed to fulfill job duties

Education and Experience Requirements

• Bachelor’s degree in marketing or a related field
• 8+ years of marketing experience in B2B and/or professional services
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and digital advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of web site and marketing analytics i.e. Google Analytics
• Good command of written and spoken English with accurate use of punctuation and grammar
• Proficient in MS Suite (Excel, Outlook, PowerPoint and Word) and project management tools

Here are just a few reasons why you’ll love LAVIDGE:

When you join our team, you can expect solid work-life balance and fulfilling career potential in one of Phoenix's most recognized and well-respected agencies. We’re proud to be an inclusive company that celebrates diversity, and we appreciate the value it adds to our agency.

• Competitive pay with opportunities for growth 
• Remote-first work environment with flexible schedule 
• Employee Stock Ownership Plan (ESOP) with automatic enrollment 
• 401(k) Plan with 100% vested annual Safe Harbor contribution 
• Paid medical insurance premium for our HDHP plan. Additional coverage is offered for an incremental cost including family medical, dental, vision, and even a discount healthcare plan for pets. 
• Employer paid life insurance with the option to purchase short-term and long-term disability plans. 
• Employee Wellness Plan to support and improve health and health-related issues. 
• Employee Mental Health resources including an Employee Assistance Program (EAP) to assist with issues that may negatively affect performance and productivity. 
• Generous and flexible Paid Time Off (PTO) with 15 PTO days immediately upon start date to help you establish and maintain a healthy work-life balance (number of PTO days increase with tenure). 
• Opportunity to celebrate and commemorate eight paid federal holidays. 
• In addition to your regular PTO and paid company holidays, enjoy a paid Winter Break each year, from Christmas Day through New Year’s Day. 
•  Beautiful office for collaboration with colleagues and clients with free underground parking. 
• Monthly Grubhub allowance to keep you nourished and alert during monthly staff meetings. 
• Semi-annual office supply gift cards to keep your remote work environment running efficiently. 
• Generous Professional Development Policy including paid memberships to professional organizations to expand your knowledge base and increase your expertise. 
• The LAVY Awards recognize and reward excellence. 
• Fun Committee and team-building events to increase inclusivity with the agency. 
• LAVIDGE has been named Arizona’s Top Advertising Agency and one of the state’s Best Places to Work. 
• We’re invested in our community. Employees are encouraged to use up to 16 hours per year of paid company time to volunteer with charitable organizations through LAVIDGE IMPACT. 
• We’re an inclusive company that celebrates diversity and appreciates the value it adds to our team.

More about LAVIDGE

• LAVIDGE was founded in 1982 and we've grown to be one of Arizona's largest and most innovative digital, marketing, and advertising agencies 
• Our mantra: Bring us your toughest. We pride ourselves on exceeding expectations and goals, no matter how big the challenge. 
• We’re invested in you and your professional growth. We’ll help you learn and grow so you’re ready for whatever comes next, with LAVIDGE or elsewhere. 
• Bottom line: we do great work and we’re fun. We’re also evolving and growing, and that's where you come in. 

Interested in applying?

Tell us your story and what you can bring to the team by sending your resume and cover letter to [email protected].