[image: LAVIDGE logo]
[image: LAVIDGE mobile logo]
WorkVaping is an addiction that many teens struggle with today. But for every person who does vape, there’s a talented, unique, interesting person who doesn’t.[2] We created the Unvape Generation campaign to put those teens at the center of the story, letting them showcase their talents and boldly proclaim why they choose not to vape, inspiring their peers to join the movement.[3]
[video: video content]
The key to the Unvape Generation was finding real Arizona teens willing to share their skills and their stories.[4] Each video was crafted to capture the passion these teens had for their hobbies and for choosing not to vape.[5]
[video: video content]
[video: video content]
To fight message fatigue on social platforms, we launched the campaign in phases, with each phase incorporating new teens that contributed to the growing movement.[6]
To extend the idea and expand the Unvape message, we launched the Unvape Arizona contest, giving teens an opportunity to create their own anti-vaping ads for a chance to use their voice, show off their creativity, and win prizes.[7]
[image: Unvape campaign assets, including a poster, flyer, and mobile video.]
[video: video content]
Sign up for our LAVY email
and get our bi-monthly newsletter.
[image: X icon]
[image: Member of IAN]
[1][image: X icon]
Source corroboration: azdhs.gov — Arizona Department of Health Services (AZDHS) page featuring this campaign.
The thing about the UnVape generation, there's no right way to be part of it. It's not about fitting in or following norms. It's about respecting each other for standing out, for choosing our own path.
We have dreams to chase, things to prove, and goals to achieve. We're filled with passion, progress, and most importantly, potential.
We don't have it all figured out, but we do know one thing. Wherever we go, whatever we face, we'll do it our way, without vaping.
My name is Desiree and I play the harp. What I love most about playing the harp is getting to be free and just enjoy myself.
I don't vape because I think it would cause me to lose sight of what's most important.
I'm Desiree and I'm part of the UnVape generation.
I'm Mia. I'm a skateboarder. Skateboarding is the most important part of my life. It's everything to me.
I think if I started vaping, then it would take away from my skateboarding and be too much of a distraction.
I'm Mia, and I'm part of the UnVape generation.
Want to make your own commercial? Well, now you can. Create a 30-second anti-vaping ad and submit it to the UnVape AZ contest. You could win up to $500 and help put an end to vaping.
You can act out a scene, make a song or dance, create an animation, or do something totally new. So use your voice, show off your creativity, and you could win big.
Right, here we go. UnVape AZ.