Mixing talent with testimonials
The key to the Unvape Generation was finding real Arizona teens willing to share their skills and their stories. Each video was crafted to capture the passion these teens had for their hobbies and for choosing not to vape.
Keeping things fresh
To fight message fatigue on social platforms, we launched the campaign in phases, with each phase incorporating new teens that contributed to the growing movement.
Extending the idea
To extend the idea and expand the Unvape message, we launched the Unvape Arizona contest, giving teens an opportunity to create their own anti-vaping ads for a chance to use their voice, show off their creativity, and win prizes.
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Video Transcript
Want to make your own commercial? Well, now you can. Create a 30-second anti-vaping ad and submit it to the UnVape Arizona contest. You could win up to $500 and help put an end to vaping. You can act out a scene, make a song or dance, create an animation, or do something totally new. So use your voice, show off your creativity, and you could win big. Alright, here we go. Go to www.unvape.com to sign up for the UnVape Arizona contest.
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