UnVape AZ: Youth Anti-Vaping Campaign

LAVIDGE's award-winning UnVape AZ campaign empowers Arizona youth to speak out against vaping through authentic stories and social media activism.

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[Image: LAVIDGE logo][Image: LAVIDGE mobile logo]

Mixing talent with testimonials

The key to the Unvape Generation was finding real Arizona teens willing to share their skills and their stories. Each video was crafted to capture the passion these teens had for their hobbies and for choosing not to vape.

Keeping things fresh

To fight message fatigue on social platforms, we launched the campaign in phases, with each phase incorporating new teens that contributed to the growing movement.

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Extending the idea

To extend the idea and expand the Unvape message, we launched the Unvape Arizona contest, giving teens an opportunity to create their own anti-vaping ads for a chance to use their voice, show off their creativity, and win prizes.

[Image: Unvape campaign assets, including a poster, flyer, and mobile video. ]

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