Sonora Quest Laboratories

Just what the patient ordered. What? To position Sonora Quest as a leader in patient-order lab tests, we flipped the script of the old saying.^[2] Through highly targeted media buys, we created awareness that you don’t need a doctor’s order for many clinical tests.

Campaign extension: remove the hassle

Many people put off tests because of the hassle or embarrassment of seeing their doctor. The “Just what the patient ordered” positioning takes away the worries.

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Campaign extension: take control

“Just what the patient ordered” gives people the freedom to take more control of their health.

Let us take that off your plate

There’s never enough time in the day. By streamlining reporter requests with a COVID-specific media page and providing an Activity Matrix to track activities, LAVIDGE identified ways to take things off Sonora Quest’s to-do list.^[3] This allowed LAVIDGE and Sonora Quest to be pro-active even during a pandemic.^[4]

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