60 Day Trim Up™ Drip Campaign
Plexus, a leading health and wellness brand, was looking to increase customers and promote their new weight management products. So, they launched the 60 Day Trim Up – a fun, social and rewarding weight loss competition.
Once a participant registered for the contest, they received encouragement in the form of a 26-week email drip campaign. The templated content included easy-to-consume videos from Plexus® health coaches, as well as weekly advice to educate, inspire and motivate Trim Up contestants.
The result: More than 15,000 people received the drip campaign, with an open rate of nearly 60%. By providing tips for success in a turnkey manner, we helped position Plexus as a valuable and trusted health partner.