What do a gladiator poet and typical New York introvert have in common? They both know Arizona Sports. Wolf and Gambo are the stars of 98.7FM’s morning and afternoon shows. Our TV and digital OOH campaign put their larger-than-life personalities on display in all their passionate and fiery glory.
Cel-based animation hand drawn over stop-motion style edits - a Bill Nye the Science Guy meets Saturday Night Live style execution that took the traditional “radio personality head shot” tv-spot to a more entertaining and personality-revealing place.
Talk radio personalities leverage social better than most. So we made sure the creative could be leveraged in bite-sized chunks for social posts, both by the personalities and the mother ship.
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