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WorkArizona was built on a pioneering spirit. LAVIDGE helped ACA identify and shape this “can-do” attitude into a strong, forward-looking brand. From brand voice and brand standards to advertising/marketing assets and website design, we’ve helped ACA position Arizona as the country’s modern pioneer, the perfect balance of lifestyle and business.
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Like the world, many Arizonans lost their jobs during the pandemic. We created a campaign encouraging dislocated workers to obtain training so they could Return Stronger to the workforce.[2] Videos and other materials drove workers to a customer interactive website to explore tools and training.[3]
How do you jumpstart your business after something like a worldwide pandemic? With ACA, we shifted all media dollars for two months to develop and promote a toolkit that focused on the Paycheck Protection portion of the CARES Act.[4] The campaign helped businesses with fewer then 500 employees, gig workers and non-profits rehire workers.[5]
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Arizona has long been known for its trailblazing spirit. We brought that drive to life in a video, letting today’s trailblazing business innovators know that Arizona is the perfect place to start, expand and scale a business.
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ACA is Arizona’s leading economic development organization. Together, we have crafted custom RFPs designed to win business. Each RFP is unique and designed to address the specific needs of each business.[6]
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What started as one brochure for Arizona’s growing industries turned into an ever-growing library of printed and digital assets featuring the state’s semiconductor, manufacturing, medtech, battery, automotive, and aerospace & defense industries.
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Source corroboration: azcommerce.com — Arizona Commerce Authority page featuring this campaign.
Change. Change leads to opportunity, and opportunity opens doors.
Arizona at Work is connecting job seekers with local resources, helping you explore career pathways, access free training, obtain new certifications, and find a job. Together, our network can help you Return Stronger.
Find training programs for new career opportunities at azcommerce.com slash return stronger.
While our streets are less busy, our community is still hard at work. The state of Arizona is providing relief for families, small business, self-employed workers, and non-profits. And the Arizona Commerce Authority is offering resources and support.
Together, we'll get through this. Together, we'll move Arizona forward.
Learn more at ArizonaTogether.org. For more information, visit www.az.gov.
The trailblazing spirit that built Arizona is the same spirit that drives us today. Helping our businesses adapt and succeed.
Here we choose scenic hikes, not tax hikes. We remove regulation to clear the path to success. And we match business opportunity with personal opportunity. Creating the perfect balance for the industries and talent of the future.
If the trailblazer in you is looking for a new place to settle, we've got room to help you grow. For more information visit www.casagrandeaz.gov.
Hello, I'm Arizona Governor Doug Ducey. On behalf of our entire state, we couldn't be more excited to welcome Taiwan Semiconductor Manufacturing Company and its supplier partners to Arizona. As Governor, I have made it my mission to ensure that Arizona remains a land of opportunity for all, with low taxes, light regulation, and an unbeatable quality of life, along with a government that embraces innovation. This approach has earned our state global recognition as a premier destination for industry leaders like you that are seeking to make their mark on the world, and we can't wait to welcome you here. Thank you once again for your commitment to Arizona, and we look forward to seeing you soon.
Hello, I'm Phoenix Mayor Kate Gallego, and I'm excited to welcome you to your new home. When I graduated from college, I packed everything I owned into my pickup truck and drove across the country to settle in Phoenix. It's a community that welcomed me and gave me great opportunities. I think you will find the same thing here. We have a great business environment. We're familiar with high-tech industry. We have good transportation infrastructure and schools where kids can thrive. I had a wonderful trip to Taiwan. I want to thank everyone for your hospitality. We were able to visit Taipei, the Science and Tech Park. You will find that same innovative spirit and can-do attitude in Phoenix. This is going to be a wonderful partnership. We look forward to working with you. Thank you for picking Phoenix.
I'm Christine Mackey, a Community and Economic Development Director for the City of Phoenix, the fifth-largest city in America and the fastest-growing city in the country. With an exceptional workforce, reliable electric service, and the shortest commute time of any big city, Phoenix offers the perfect environment for your business to grow and thrive. Our city is home to endless recreational activities, diverse arts and culture, and a variety of major league sporting events for you and your family to enjoy. My team and I are here to help you expand your enterprise and make you feel right at home. It's the Western spirit. Welcome to Phoenix.
Hello, I'm Sandra Watson, President and CEO of the Arizona Commerce Authority. Under Governor Ducey's leadership, our state has earned a reputation as the best place to test, launch, and scale new ideas and new business models. Arizona is driven by visionary leaders who are excited about creating the future, a mindset that embodies our state's unique pioneering spirit. Our team at the ACA, along with our partners, is committed to ensuring Arizona provides the ideal platform for your long-term growth and success. I'm honored to welcome you and your family to Arizona and the endless possibilities our amazing state has to offer. We look forward to building our future together.
As the suppliers of the future, you're working at the speed of technological transformation to make advancements that will change the world. And while you've been busy pushing the boundaries of what's possible, we have too. Building an environment where business and families can thrive. Welcome to Arizona.
Our streamlined, pro-business approach helps you achieve more by putting less between you and future success. Less red tape. Lower taxes. Less distance separating you from the tech leaders of tomorrow. This innovative ecosystem will supply your business with tools and resources to compete in the 21st century and beyond.
But your future is more than just business success. In Arizona, the lifestyle you want is at your fingertips. Explore cities known for their Southwest heritage and modern vision. Enjoy beautiful scenery and endless outdoor activities on land, water, or snow. And if you're looking for a little friendly competition, we've got plenty of teams to choose from. With constant sunshine, vibrant culture, and natural wonder, Arizona provides a style of living that's entirely unique.
People from all over the world call our state home. From student leaders who fill the classrooms of our top-ranked universities, to a skilled and abundant workforce that's ready for what's next, to the neighbors, friends, and peers we interact with daily, Arizonans are united by a pioneering spirit that moves us forward.
So as you look to the future, know that it's filled with the perfect balance of innovation and high quality living that makes life better here. Welcome to Arizona. Welcome to your future.