Arizona has always had a pioneering spirt. Today, that make-it-happen attitude is still alive. Arizona Commerce Authority’s brand reflects this optimism – in business and life. Modern, clean and self-confident, ACA has a strong voice that declares the state’s many pro-business advantages while heralding its sunny quality of life.
Arizona Commerce Authority spearheaded a logo design that would work for many state organizations – including ACA. The state become the center of each logo, unifying the series. Yet, each organization is given its own color inspired by the colors of Arizona.