LAVIDGE Brings Home Three Regional and Six Local ADDY Awards

March 13, 2013

PHOENIX- The LAVIDGE Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, has scored three regional and six local ADDY® Awards.

Now in its 28th year, the ADDY Awards is one of the largest and most prestigious national competitions recognizing creative excellence in advertising. Locally sponsored by the American Advertising Federation of Metro Phoenix, gold and silver local ADDY winners move on to the regional ADDY awards and then earn a review for the national awards.

Each year different agencies and industry leaders help organize the local awards gala. In 2012, TLC was tasked to plan, produce and host the event. In addition to event and award submission planning and logistics, TLC's creative design was used for the show's collateral materials, the winner's booklet and ADDY intro video. The work developed for the 2012 ADDY awards won TLC three 2013 ADDY awards including one gold award for the 2012 event poster and silver awards for the 2012 ADDY intro video and the overall integrated campaign. TLC also was recognized for McDonald's radio, one of the toughest categories to win, and for its work on client websites for Startal Inc. and Vistancia.

Five TLC projects were awarded gold or silver local ADDY awards and advanced to the regional competition. In the regional competition TLC's 2012 ADDY intro video and poster illustration, and McDonald's radio spot earned silver awards.

TLC 2013 Regional ADDY awards:

Client

Category - Entry Title - Award

 

McDonald's

Radio - Wake Up and Smell the Easy - Silver

 

AAF Metro Phoenix

Advertising Industry, Self-Promotion - ADDY Intro Video - Silver

AAF Metro Phoenix

Advertising Industry, Self-Promotion - Integrated Campaign - Silver

 

 

TLC 2013 Local ADDY awards:

Client

Category - Entry Title - Award

Startal Inc.

Digital Advertising, Products - Startal Website - Gold

AAF Metro Phoenix

Elements of Advertising, Illustration - ADDY Poster - Gold

McDonald's

Radio - Wake Up and Smell the Easy - Silver

Vistancia

Digital Advertising, Products - Vistancia Website - Bronze

AAF Metro Phoenix

Advertising Industry, Self-Promotion - ADDY Intro Video - Silver

AAF Metro Phoenix

Advertising Industry, Self-Promotion - Integrated Campaign - Silver

 

 

 

 

 

Founded in 1982, The LAVIDGE Company works with local businesses, sports franchises and national brands. From Phoenix International Raceway to McDonald's to Massage Envy to Phiten USA, Banner Health and Discount Tire, the agency has helped companies increase sales, raise brand awareness and grow their businesses.

ABOUT THE LAVIDGE COMPANY

The LAVIDGE Company is a Phoenix based full-service advertising, public relations, and interactive marketing agency. Since 1982, The LAVIDGE Company has specialized in developing brand positioning for products and services. Highlights of the agency's client base include United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald's and many more. The LAVIDGE Company was named the #1 ad agency by Ranking Arizona for 2013 & 2012, designated a 2012 "Top 25 Best Workplace for Women" by AZ Magazine, included in Inc. Magazine's 2011 & 2010 Inc. 5000 lists, voted as one of the "Best Places to Work" in Phoenix by the Phoenix Business Journal for five of the last six years, recognized as the #1 web marketing and graphic design firm in the 2011 "Who's Who in Business" list by AZCentral.com, and selected as one of "Arizona's Most Admired Companies" for 2011 by Arizona Business Magazine. The agency is also home to the 2011 Creative Director of the Year as designated by AAF of Metro Phoenix. The LAVIDGE Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016. More information on the agency can be found at www.LAVIDGE.com. www.internetmarketingagency.com Facebook: LAVIDGECompany.

 

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