Dave Nobs Talks Sports for O'Dwyer's Special Edition

December 5, 2018

The following quote by Dave Nobs, LAVIDGE managing director of Business Development, appears in the O'Dwyer December special edition featuring sports and entertainment:

"Consumers prefer the word 'healthy' be­cause it speaks to achieving their top priori­ty when it comes to being physically active," Dave Nobs, LAVIDGE Managing Director of Business Development, told O'Dwyer's. "Before purchasing a product or signing up for a program, consumers want to be assured it will improve their level of fitness. They want to get results for their efforts and they want to avoid getting involved with something that could do more harm than good."

  

 

Health drives sports marketing messages

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