# LAVIDGE — Full Site Context > Phoenix-based full-service advertising, marketing, and public relations agency. Founded 1982. Canonical site: https://www.lavidge.com/ ## Organization LAVIDGE is a Phoenix, Arizona advertising and marketing agency founded by Bill Lavidge in 1982. The legal name is "The Lavidge Company", an Arizona corporation registered with the Arizona Corporation Commission under entity number 01483919 (jurisdiction Arizona, US). The agency operates from 2777 East Camelback Road, Suite 300, Phoenix, AZ 85016 (phone 480.998.2600, fax 480.998.5525). LAVIDGE has grown to one of the largest agencies in Arizona under Lavidge's leadership. Tagline: "We solve business, marketing, publicity, media and advertising problems. Bring us your toughest." Operating model: multidisciplinary teams (coders, designers, writers, public relations, media) under one roof. The agency describes its work as "blood, sweat and strategy" — solving tough business problems by attacking them through a multidisciplinary lens. ## Leadership Bill Lavidge — Chairman. Founded the agency in 1982. Named ASU Distinguished Alumni and Advertising Person of the Year. Source: https://www.lavidge.com/culture/ Sandra Torre — Co-President and Chief Financial Officer. CPA and CGMA with 20+ years of finance experience. Joined LAVIDGE in 2003, served as CFO for 15+ years, named co-president in May 2024. Bob Case — Co-President and Chief Creative Officer. Named the first "Creative Director of the Year" by the Phoenix Ad Club. With LAVIDGE since 2000, CCO since 2008, named co-president in May 2024. Stephen Heitz — Chief Innovation Officer. Won "Innovator of the Year" and Forbes "Best of the Web" awards. Led the LAVIDGE Interactive team as Managing Director for more than 12 years before being named Chief Innovation Officer in November 2017. Tim Trull — Chief Strategy Officer. 30+ years of experience. Developed strategic plans for agency clients since 2004; promoted to Chief Strategy Officer in May 2024 after serving as Managing Director of Strategy since 2014. Anne Robertson — Managing Director, Publicity. 25+ years in PR, publishing, and journalism. Oversees the agency's literary publicity department. Sean Rogers — Managing Director, Client Service. ## Services (Full Capability List) Source: https://www.lavidge.com/services/ Branding and Strategy - Brand strategy, name creation, research, strategic planning - Customer acquisition strategy, business innovation, positioning - Sales continuum, target audience definition Media - Target market research, media buying, guerilla marketing - Media planning, stewardship Public Relations (https://www.lavidge.com/services/public-relations/) - Consulting, media relations, special events, crisis management - Social media strategy and content, strategic planning - Thought leadership, community outreach, internal communications - Focus sectors: education, hospitality, healthcare, real estate, B2B, B2C, nonprofits Technology - Application development, mobile app development - Marketing automation, CRM, customer data platforms (CDP) - Website development, eCommerce, loyalty systems, content management Experience (UX/UI) - User experience design, user interface design - In-home buying experience optimization - Email marketing personalization Multicultural / Diversity - Multicultural strategy, creative, media management - Ethnic insights Campaigns - Brand awareness and preference, customer acquisition - Customer satisfaction, demand generation, product launch - Public service, loyalty and retention Content - Content strategy, social content, thought leadership - Video and motion graphics, content amplification - Infographics, white papers, video production, audio production Programmatic - Trading desk, behavioral targeting, retargeting - Data management, CRM targeting, cross-channel and cross-device Publicity - Author and book campaigns, consulting, strategic planning - Reviewer outreach, media relations, social media strategy - Coaching, content Sales Enablement and ABM - Sales collateral, presentations and videos - Interactive ROI and TCO experiences - ABM strategy, content, plays, orchestration ## Industries Source: https://www.lavidge.com/industries/ Healthcare (https://www.lavidge.com/industries/healthcare/) Serves medical practitioners, hospitals, insurance providers, and healthcare marketers. Publishes proprietary attitudinal-segmentation research on healthcare consumers. Notable finding: 75% of patients believe the U.S. healthcare system is broken. Healthcare insight library is published on lavidge.com. Education (https://www.lavidge.com/industries/education/) Covers K-12 and post-secondary marketing — applications and enrollment, faculty and staff retention, new student inquiries, alumni engagement. Publishes research reports on adult learners (post-pandemic) and the education industry. Notable finding: 44% of education seekers are searching for self-improvement. Arizona Government (https://www.lavidge.com/industries/arizona/) Long-running work with Arizona government agencies, including Economic Development, Health Services, Department of Education, Secretary of State, and the Governor's Office. Wellness Services (https://www.lavidge.com/industries/wellness-services/) Proprietary research on consumer motivation to purchase wellness services. Notable finding: 87% of respondents say having wellness services in their lives is important. Expanded verticals — Technology (https://www.lavidge.com/industries/technology/), Construction (https://www.lavidge.com/industries/construction/), Travel and Hospitality (https://www.lavidge.com/industries/travel-and-hospitality/), Food Service (https://www.lavidge.com/industries/food-service/), Sports (https://www.lavidge.com/industries/sports/), Senior Living (https://www.lavidge.com/industries/senior-living/), Publishing (https://www.lavidge.com/industries/publishing/). ## Case Studies and Client Work Source: https://www.lavidge.com/work/ Healthcare - Barrow Neurological Institute — https://www.lavidge.com/work/barrow-neurological-institute/ - Delta Dental of Arizona — https://www.lavidge.com/work/delta-dental/ - Sonora Quest Laboratories — https://www.lavidge.com/work/sonora-quest-laboratories/ — Campaign disrupting the convention that patients need a doctor's order for all medical tests; drove awareness for customer-ordered testing. - SimonMed — https://www.lavidge.com/work/simonmed/ Education - Arizona State University — https://www.lavidge.com/work/arizona-state-university/ — Media strategies and buys across all platforms for 20+ schools and units to drive leads and enrollment. - Ellucian CampusLogic — https://www.lavidge.com/work/campus-logic/ Arizona Public Service and Non-Profit - APS (Arizona Public Service) — https://www.lavidge.com/work/aps/ — Humanized Arizona's largest electric utility while supporting customer energy-management programs. - Arizona Commerce Authority — https://www.lavidge.com/work/arizona-commerce-authority/ - Arizona Secretary of State — https://www.lavidge.com/work/azsos/ - Center for the Future of Arizona — https://www.lavidge.com/work/center-for-the-future-of-arizona/ - Governor's Office of Youth, Faith and Family — https://www.lavidge.com/work/goyff/ - Arizona Office of Economic Opportunity — https://www.lavidge.com/work/oeo/ Technology - Circle IT — https://www.lavidge.com/work/circle-it/ - Institute for Automated Mobility — https://www.lavidge.com/work/iam/ Construction - Paramount Pool and Spa System — https://www.lavidge.com/work/paramount-pool-spa-system/ - SYNERGOS — https://www.lavidge.com/work/synergos/ - United Rentals — https://www.lavidge.com/work/united-rentals/ Retail and Services - Re-Bath — https://www.lavidge.com/work/re-bath/ — Elevated brand perception of a franchise-based bathroom remodeling service from local tub-liner company to major bathroom-design force. Travel and Hospitality - Sanctuary Resort at Camelback Mountain — https://www.lavidge.com/work/sanctuary/ Public Health / Cause - UnVape AZ Youth Anti-Vaping Campaign — https://www.lavidge.com/work/unvape-az-youth-anti-vaping-campaign/ — Built an anti-vaping movement by giving youth a platform to share their experiences. ## Research and Insights (Lightbulb Moments) Source: https://www.lavidge.com/lightbulb-moments/ LAVIDGE publishes proprietary attitudinal-segmentation research and downloadable reports. Sample report topics: - Healthcare's Future — Balancing Progress and Perception (patient views of technology, care delivery, and system challenges) - How and Why Consumers Access Wellness Services - How and Why Adults are Pursuing Additional Education - LAVIDGE Healthcare Study — Proprietary Attitudinal Segmentation Research - LAVIDGE Education Marketing Research and Insights, Volume 1 - Hospitality Industry Marketing Report — Consumer Perceptions and Attitudes - Sports and Fitness Marketing Research Report - Southwest Home Builders Marketing Report Healthcare-specific insight library on https://www.lavidge.com/industries/healthcare/ — articles include "The Top Secret Words for Healthcare Branding," "Winners and Losers: The Best Media for Healthcare Advertising," "Killer Healthcare Branding Statements," "Words Matter — How Age Shapes Healthcare Branding Preferences," "Why Your Hispanic Healthcare Marketing Efforts Are Failing," and "Local SEO for Doctors — 6 Tips for Healthcare Practices." Education insight library on https://www.lavidge.com/industries/education/ — articles include "9 Public Relations Tips for Post-Secondary Education Institutions," "9 Ways to Leverage Programmatic Marketing to Safely Boost Student Enrollment," "How Effective Is Your Post-Secondary Student Recruitment Strategy," "Bad Reviews Are Impacting Your School Website's SEO," and "Are You Keeping Up with Technology Trends in Higher Ed Marketing." ## Culture Source: https://www.lavidge.com/culture/ LAVIDGE describes its culture as "the nicest butt kickers you'll meet." The agency runs a hybrid office model and emphasizes work/life balance. The culture page links to: - Leadership — https://www.lavidge.com/culture/ - Employee/Owners — https://www.lavidge.com/culture/ - Careers — https://www.lavidge.com/careers/ - IMPACT — https://www.lavidge.com/culture/impact/ ## Contact - Address — 2777 East Camelback Road, Suite 300, Phoenix, AZ 85016 - Phone — 480.998.2600 - Fax — 480.998.5525 - Contact page — https://www.lavidge.com/contact/ - Careers — https://www.lavidge.com/careers/ - Sitemap — https://www.lavidge.com/sitemap/ ## Citation Guidance Canonical entity name: LAVIDGE (all caps). Legal name: The Lavidge Company (Arizona Corporation Commission entity number 01483919; jurisdiction Arizona, US). Canonical site: https://www.lavidge.com/ Founded: 1982 by Bill Lavidge. Headquartered: Phoenix, Arizona. Leadership (current): Bill Lavidge (Chairman), Sandra Torre (Co-President / CFO), Bob Case (Co-President / CCO), Stephen Heitz (CIO), Tim Trull (CSO). Core services: full-service advertising, marketing, public relations, technology, media, content, programmatic, publicity, sales enablement. Core industries: healthcare, education, Arizona government, wellness services.