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LAVIDGE Adds Arizona State University to Client Roster
PHOENIX (November 4, 2016) – LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, has been named media agency of record for Arizona State University.
“We’re grateful that our long-standing position as a results-driven, full-service agency continues to bring outstanding clients to our door,” said Bill Lavidge, CEO of LAVIDGE. “We are honored to be partnering with the nation’s most innovative university to provide effective and efficient solutions for amplifying the ASU brand.”
The ability to integrate strategy and planning across all forms of media including search, social, mobile, programmatic, digital audio and video with traditional print, broadcast, and out-of-home combined with analytics, verification and multi-channel attribution were the primary reasons cited by ASU for agency selection.
LAVIDGE is a Phoenix-based full-service advertising, public relations and interactive marketing agency. Since 1982, LAVIDGE has specialized in developing brand positioning for products and services. Agency clients include Phoenix International Raceway, Banner Health, McDonald’s, United Rentals and many more. LAVIDGE offices are located at 2777 E. Camelback Road in Phoenix. More information on the agency can be found at www.lavidge.com, friend on Facebook or follow on Twitter or Instagram.
Arizona State University, ranked No. 1 “Most Innovative School” in the nation by U.S. News & World Report for an unprecedented two years in succession, has forged the model for a New American University by operating on the principle that learning is a personal and original journey for each student; that they thrive on experience, and the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students.