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Bill Lavidge Contributes Bylined Marketing Advice for Multi-CEO Cover Story Series
PHOENIX (Aug. 3, 2021) - Bill Lavidge is one of 11 CEOs selected to contribute a bylined article for this month's cover story series published in In Business Magazine, “Coming Back: How Marketing Will Build (Back) Business after COVID-19."
In "4 Key Marketing Questions Business Must Answer First" Lavidge identifies several questions businesses should answer before beginning any form of post-COVID marketing. Being strategic is more important than ever, he notes, making it imperative for businesses to work with a professional to get through this period.
Lavidge's article and all associated content were contributed to the magazine which serves the greater Phoenix area as part of a cover story contest hosted by InBusiness.