Consumer perceptions & attitudes for marketers working in the fitness industry
If you're marketing athletic products, gym memberships, or sports-related services, this report is for you.
We asked hundreds of consumers across the Southwest how they engage with sports and fitness, how they stay active, where they spend, and what motivates their choices.
Inside, you’ll learn:
Which marketing channels and messages are most effective based on income, age, and lifestyle
The most popular fitness activities, including one that 71% of people do regularly
What words and phrases actually influence buying behavior for sports and fitness gear
How consumer spending stacks up across memberships, events, apparel, and equipment
Use this data to shape your campaigns, fine-tune your messaging, and meet your audience where they are, physically and mentally.