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Vannead Horn
Promoting author, refugee and survivor
Goal
Promote Vannead Horn’s memoir “The Spirit of a Fighter,” which chronicles his family’s sacrifices and his personal journey in Cambodia during the rule of the Khmer Rouge.
Strategies
- Targeted San Diego media, highlighting Horn’s local/regional ties.
- Targeted national media, focusing on the timely relevance of California’s Cambodian Genocide Awareness Week.
Results
- 99 media outlets picked up the press release via PRWeb with combined total of more than 82 million potential impressions.
- Secured coverage in the Huffington Post as a profile piece which also provided Horn’s insights on the current refugee crisis.
- A reporter at Asian American News requested a review copy of the book.