Vannead Horn

Promoting author, refugee and survivor

Goal

Promote Vannead Horn’s memoir “The Spirit of a Fighter,” which chronicles his family’s sacrifices and his personal journey in Cambodia during the rule of the Khmer Rouge. 

Strategies

  • Targeted San Diego media, highlighting Horn’s local/regional ties. 
  • Targeted national media, focusing on the timely relevance of California’s Cambodian Genocide Awareness Week.

Results

  • 99 media outlets picked up the press release via PRWeb with combined total of more than 82 million potential impressions.
  • Secured coverage in the Huffington Post as a profile piece which also provided Horn’s insights on the current refugee crisis. 
  • A reporter at Asian American News requested a review copy of the book.

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