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Geraldine Villenueve
Promoting author, massage therapist and reflexology expert, Geraldine Villeneuve
Goal
Promote massage therapist and reflexology expert Geraldine Villeneuve and her new book, Put Your Best Feet Forward.
Strategies
- Targeted Vermont-area media, highlighting Geraldine's local/regional ties
- Targeted national media with focus on footwear, healthcare and health and wellness
- Leveraged Geraldine’s experience as a massage therapist
- Sent copies of the book to publications such as The Globe and Mail, HealthLeaders, Footwear News and Doctor Radio
Results
- 101 media outlets picked up the press release via PRWeb with combined total of more than 84 million potential impressions
- Secured an interview with BuzzFeed, a book review/press release recap in Kicks Addict and received book review requests from Prevention, The Globe and Mail and Seven Days