Geraldine Villenueve

Promoting author, massage therapist and reflexology expert, Geraldine Villeneuve

Goal

Promote massage therapist and reflexology expert Geraldine Villeneuve and her new book, Put Your Best Feet Forward.

Strategies

  • Targeted Vermont-area media, highlighting Geraldine's local/regional ties
  • Targeted national media with focus on footwear, healthcare and health and wellness
  • Leveraged Geraldine’s experience as a massage therapist
  • Sent copies of the book to publications such as The Globe and Mail, HealthLeaders, Footwear News and Doctor Radio

Results

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