Goettl Air Conditioning and Plumbing
In Arizona, HVAC isn’t a luxury, it’s a necessity. One that became even more important as people spent more time indoors this summer. From January through August 2020, LAVIDGE’s PR team educated key audiences about Goettl and positioning the organization as the leader and go-to resource in all matters related to HVAC and plumbing.
Our team carried out this task by leveraging key Goettl initiatives including:
• Expansion into other markets
• R-22 ban
• UV-C light disinfecting
• COVID-19 hiring initiative
• HVAC prep for summer heat
Through these activities and strategic media relations, the team secured a total of 51 media placements resulting in more than 184 million media impressions with a publicity value of more than $790,000.