Sherri Collins Leadership
From February through July 2020, LAVIDGE’s PR team helped position Sherri Collins, Executive Director of the Arizona Commission for the Deaf and the Hard of Hearing (ACDHH), as the go-to resource in matters related to deaf, hard of hearing and deafblind accessibility, resources, and advocacy. LAVIDGE developed Sherri’s professional platform to further amplify her voice through traditional media, social media and professionally produced videos by leveraging key initiatives including:
• Telemedicine and COVID-19
• COVID-19 Information Access
• COVID-19 Communication Barriers
• ACDHH’s Clear Mask Campaign
• Content Strategy and Creation for Social Media
The team secured a total of 50 media placements resulting in more than 6 million impressions with a publicity value of more than $359,000. Their efforts also resulted in a social media reach of more than 200,000 that continues to build Sherri’s professional presence.
KAWC’s Lou Gum speaks to Executive Director Sherri Collins for the Arizona Commission for the Deaf and Hard-of-Hearing surrounding the recent developments with the COVID-19 Pandemic.
