The Role: Digital Media Supervisor

Location: Phoenix, AZ

About the Job:

Are you passionate about the ever-changing digital landscape? Are you a digital media rock star always testing and optimizing to drive campaign performance? Do you have the ad ops chops to troubleshoot tracking pixels? Do you love working with people? Then you might be our next Digital Media Supervisor.

About You:

  • Bachelor’s degree in marketing, business, economics, data science or related field.
  • 7 years of digital media experience ideally within an agency
  • Ability to handle difficult situations professionally and tactfully
  • Ability to meet deadlines
  • Self-motivated, dependable with previous experience working in a team environment
  • Proven behavior that is pleasant, friendly and customer oriented at all times
  • Must be detail-oriented and possess an ability to multi-task and prioritize
  • Bachelor’s degree in marketing, business, economics, data science or related field.
  • 7 years of digital media experience ideally within an agency
  • Ability to handle difficult situations professionally and tactfully
  • Ability to meet deadlines
  • Self-motivated, dependable with previous experience working in a team environment
  • Proven behavior that is pleasant, friendly and customer oriented at all times
  • Must be detail-oriented and possess an ability to multi-task and prioritize
  • Knowledge of digital media technologies including ad servers, DSPs and DMPs. Fluent in PPC platform automated features, metrics and attribution methodology including best practices.
  • Proficient in MS Office products, primarily PowerPoint and Excel including pivot tables, macros, sum and vlookup functions.
  • Excellent written and verbal communication skills with accurate use of punctuation and grammar.

REPORTS TO: Associate Digital Media Director

FLA STATUS: Salaried Exempt

Essential Functions:

Planning and Buying Responsibilities (70%)

In this capacity you will work closely with clients, digital and traditional media teams, account executives and digital strategists, vendors and the LAVIDGE in-house trading desk to:

  • Provide effective digital media plans that meet and exceed client advertising related business goals. Build and maintain media plan flowcharts and presentations.
  • Execute digital media campaigns for multiple clients including PPC search and social across Facebook, LinkedIn, Google, Bing as well as programmatic and site direct buys.
  • Optimize PPC self-serve campaigns against KPIs such as lead volume, site traffic, reach, CPA, CPM, viewability or offline results.
  • Make strategic recommendations for testing and optimizations to improve performance for the client and internal teams on an ongoing basis.
  • Setup campaigns for appropriate ad and conversion tracking in vendor platforms, ad server, brand safety, CRM, and analytics tools.
  • Reporting campaign performance by preparing decks and/or other reports from multiple tracking and analytics sources.
  • Oversee client and vendor media billing promptly and accurately. Discrepancies handled in a timely manner.
  • Stay current with industry trends and best practices. Manage and maintain vendor relationships including methodology and product roadmaps of each platform.
  • Assist the digital media team in other related duties as assigned.

Supervisory Responsibilities (30%)

  • Provide effective digital media plans that meet and exceed client advertising related business goals. Build and maintain media plan flowcharts and presentations.
  • Manage the priorities and workflow of client media-related issues, create solutions and resolve problems.
  • Maximize engagement of the Digital Media Strategists in all aspects of the strategy planning and media buying process as opportunities arise.
  • Supervise the activity and daily outcomes of junior staff and interns.
  • Educate junior staff and interns on client(s) business and media industry.
  • Guide junior staff and interns to professional and career development best practices. Work with AMD to create growth plans and provide clear career goals.

If this sounds like you, please send your resume directly to [email protected].

Meet LAVIDGE, an employee-owned ad agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue, from positioning thought leaders to enhancing perceptions, it's why we do what we do. Our unified marketing approach encompasses advertising, public relations, and digital marketing. And we've been doing it successfully since 1982 for clients in healthcare, real estate, education, hospitality, technology, sports marketing, retail services, food service, and government. Intrigued? Visit us at LAVIDGE.com and get social with us on Facebook, Twitter, Instagram, and LinkedIn.

Please email resumes to [email protected]

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