Spring 2016 Campaign
Is Spring Break only for coeds? Do you need a beach to have a blast? Time to challenge some thinking. For Phoenix Raceway's annual Spring Race, we brought the party to the desert. Our campaign married the best of NASCAR and Spring Break in simple but striking ways. Through TV, radio, print, digital, social and other media outlets, we invited the core fans and a younger audience to break away from the ordinary.
Phoenix Raceway and its one-mile desert oval track have been part of the motorsports scene since 1964. LAVIDGE has proudly partnered with Phoenix Raceway since 2005, helping create and launch race events every year.