“Patients are not defined by their demographics.”
A visit to a healthcare provider can bring up many emotions, regardless of age, gender or where you live. Understanding that can help frame a message that is more relevant to your customers. To help you achieve your goals, we’ve done the research that provides a deeper understanding of unique patient attitudes and motivations related to their healthcare decisions. We leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.
Insights
...Increase patient satisfaction, and reduce uncompensated care costs.
Patients fall into one or more of four key segments.
Healthcare companies can gain better insights into the attitudes and motivations of healthcare consumers through our Healthcare Marketing Study. Access what we learned when you join us for a brief video conference. We’ll share the four patient segments and how you can leverage it and other healthcare insights, including new research on how COVID-19 is impacting healthcare consumers.
Healthcare Experience
Meet our Healthcare Team
Anne Robertson
Managing Director, Public Relations
Megan Wahl
Associate Director, Public Relations
Tim Trull
Managing Director, Strategy
Sabrina Norris
Associate Director of Client Service
Betsey Griffin Jones
Media Director
Bob Case
Chief Creative Officer
Stephen Heitz
Chief Innovation OfficerHealthcare Thought Leadership
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