Rethink Rx Abuse
Arizona is facing a prescription painkiller epidemic. To overcome it, we need to rethink the way we prescribe, medicate, discuss and dispose of opioids. What started as a campaign focused on teen Rx abuse evolved to highlight the risk we all face. Social ads, digital billboards and TV communicated that risk, while RethinkRx.org provided relatable facts, information, and tangible action that teens and all of Arizona can take.