Leadership
The Principal and Directors of The Lavidge Company are creative, smart, fun people with years of experience in their respective fields.
After gaining experience in account service, research and media at two of the nation's most respected and prominent advertising agencies (Foote Cone & Belding and Bozell & Jacobs), Bill Lavidge started pursuing his vision of the perfect agency right here in Scottsdale in 1983. He is active in many community organizations, including the Young President's Organization, Phoenix Advertising Club, Better Business Bureau and the Phoenix Suns Charities. Bill also loves peanut M&M's—his candy jar is always filled and open to the entire agency! He is married with two children.
Alicia Wadas has been in the advertising and public relations field for 30 years, serving local, national and international clients. Alicia has a proven track record in guiding both her own and other companies to success. Prior to joining The Lavidge Company, she served as the Executive Vice President of a Phoenix advertising and public relations company for ten years and a was a Principal at Martz & Wadas Advertising and Public Relations in Scottsdale for 12 years. She began her career in Denver, Colo. as a Media Director for an ad agency representing international high-technology firms. Throughout her career, Alicia has worked with a variety of clients across a broad range of industries, from frozen yogurt to real estate to wind energy, utilizing her communications talents for strategic counsel, stakeholder communications, media relations, crisis management and event management. As the Chief Operating Officer for The Lavidge Company, Alicia steers The Lavidge Company through its continued growth and diversification. Alicia is active in several organizations including the FBI Citizens’ Academy Alumni Association and Safely in Mothers Arms. She lives in the Valley with her husband, a Laser Physics Scientist and former U.S. Air Force pilot.
Nationally-recognized illustrator and animator Bob Case joined The Lavidge Company in 2001. He's produced award-winning work for the Phoenix Suns, Nickelodeon, HBO, Penn, the Arizona Diamondbacks and John Deere (among many others). In addition to his role as Creative Director, Bob also serves as our Chief Creative Officer, insuring that the proper time and care is taken with each creative piece, even as The Lavidge Company continues to grow and diversify . Bob and his wife have two lovely kids.
Sandra Hieb, CPA, has led the Lavidge accounting team since 2003, with over 15 years of experience in accounting and finance. Prior to joining The Lavidge Company, she worked in a number of industries, including healthcare, legal, and technology/communication. Sandra is currently a member of AICPA (American Institute of Certified Public Accountants) and ASCPA (Arizona Society of Certified Public Accountants). When she's not crunching numbers, Sandra is spending time with her two dogs, Charlie and Isabell.
Tim Trull brings a unique blend of creativity and strategic thinking to The Lavidge Company. With almost 25 years of experience that includes graphic design, art direction, marketing and communications management, general management and account planning, Tim can certainly wear many hats. In addition, he owned and operated a successful marketing consulting firm in Dallas, Texas, representing a range of clients from Fortune 1000 firms to Internet start-ups. Tim is married with two active daughters and three (very) spoiled dogs.
With over 20 years of experience in planning, buying, media sales and sales management, Betsey has headed The Lavidge Company Media team since 2003 in expert fashion. She's bought and planned media and supervised buyers working on behalf of McDonald's, Arizona Diamondbacks, KTAR Radio, Phoenix Suns, Phoenix International Raceway, Arizona Lottery, KTVK Newschannel 3, Paddock Pools & Spas, Blimpie Subs & Salads, Scottsdale Healthcare and Pointe Hilton Resorts. In addition to the Media team, Betsey successfully supervises her teen aged son Christopher.
Stephen is a technology and Interactive executive with over twelve years of experience in software development, business process integration, e-commerce Web design and marketing. He has executive and consultant experience in education, insurance, auctions, retail products and e-business for such companies as eBay, eBay Motors, and Barrett-Jackson. Stephen's accomplishments include receiving Innovator of the Year award from Paradise Valley Community College in 1994. In 1999, he was chosen by Microsoft to be a "product presenter" at Microsoft's Developer Days seminar in Phoenix, and was selected Forbes Best of the Web list for TV/Online Auction in 2001. Stephen currently serves on the board of directors of the Arizona Small Business Association. Stephen obtained his Bachelors of Science in Information Technology from the University of Phoenix.
Ben has been on the cutting edge of Arizona business and technology since 1985, with many roles in both the public and private sector. Previously, his role as Director of Operations for a multi-million dollar consulting firm had him managing engineering, programming and R & D teams for a variety of enterprise clients across the country. Ben's business operations, coupled with technical experience offer clients a unique perspective on long range planning, design and project planning. He attended the University of Arizona, and is proud father of three.
Anne Robertson brings more than 22 years of experience in public relations and journalism to her role at The Lavidge Company. During her time at Lavidge, she has managed several PR account teams in the healthcare, finance, consumer, non-profit, hospitality and education sectors. Prior to her role at Lavidge, she served as PR Director at Farnam Companies, Inc.; a reporter and columnist for the Phoenix Business Journal; and an associate producer at KTVK-TV Channel 3 in Phoenix. Before moving to Arizona, she worked as a book publicist at Simon & Schuster Publishing and as a senior publicist at Bantam Doubleday Dell in New York. Anne is also an avid equestrian and competes in show jumping with her horse, Buckingham.