CCS Presentations AZ 2010 Case Study
Client: CCS
Campaign: Industry Positioning: Audio Visual Integrator
Overview: CCS is one of the largest audio and visual systems
integrator in the U.S., and it continues to grow its business in
the corporate, education, government and hospitality sectors.
Lavidge leverages CCS' customer installations and business
expansion to generate media exposure that increases brand awareness
and produces sales leads in key markets for the company.
Testimonial: "Lavidge Public Relations has served as a key
component of our marketing program, generating ongoing quality
media coverage. Not only has it raised general awareness about CCS,
but we've garnered new business directly from the news stories. We
recently received a $250,000 client from a cover story in a local
magazine which really shows the magnitude of public relations." ---
John Godbout, CEO and Founder, CCS
Objectives:
- Position CCS as an expert A/V integrator
- Increase general awareness of CCS' service capabilities
- Support new sales lead generation
Strategies:
- Leverage unique A/V installations into interesting stories for
both consumer and trade media
- Announce new client wins and successful projects
- Highlight business growth and success story of CCS
Implementation:
- Researched and pitched targeted media outlets
- Developed press release announcements
- Crafted unique and timely pitches
- Worked with marketing and sales representatives to stay
up-to-date on projects and programs
- Supported open house events for new locations
Results & Coverage:
- Media coverage has resulted in new business
- Example: Scottsdale Airpark News cover story led to a new
$250,000 client for CCS
- Media coverage has resulted in ongoing awareness for consumer
and trade audiences